Adding a Call to Action (CTA)

agent renovation agent renovation course call to action home valuation consultation real estate marketing materials social media links May 24, 2023

The first piece of your material to plan is your Call to Action (CTA). 

Every time you touch a home, the materials you leave must include your CTA. This is critical to your game.  

What is a call to action? The official definition is that it is a “stimulus to do something with the aim to solve a problem.” Examples of calls to action you have likely seen somewhere before are “Contact me” or “Learn more.” You’ll want your material to inspire homeowners to connect with you. Your material shows them they’d benefit from contacting you. You’re providing value. For example, you can encourage them to call you for a free, no-obligation home valuation consultation and include your contact information on the materials. Even if they aren't planning on selling anytime soon, many people consider it valuable to know this information. They might reach out to find out how much their home is worth. When they do, it means at some point they might consider selling and you’ve just gained that connection. 

Next to your CTA, your real estate marketing material must clearly include your contact information, including your website, email address, and phone number. If you want, you can also include your best social media links. You don’t have to include these if social is not a big part of your game. If you include social media links, ask yourself this. If a prospect looked at it, would they be more or less interested in listing with you? Only include it if the answer is a solid MORE. 

When you are including all of this information, remember to keep it simple too. Make it easy for a prospect to reach out to you. The list of links and ways to contact you should not be overwhelming. Once again, stick to the basics. Don’t try to get overly fancy. Give them a call to answer and the best ways to contact you. Then let the rest of the material - or your at the door interaction with them – inspire them to reach out to you.  

Time for your first materials ACTION STEP: Plan your CTA. Use the downloadable resource to write and fine-tune your CTA. 

And before moving onto the next section, don’t forget to get planning out your 7 touch visit plan too!  

 

Follow all of the Agent Renovation accounts:

Instagram: @agentrenovation

Podcast: https://podcasts.apple.com/ca/podcast/agent-renovation/id1619242730

YT: https://www.youtube.com/channel/UCzmElec45mES-IkDxEcM4BQ

Complimentary Templates:

Neighborhood Flyer

Complimentary Workbooks:

Time Audit Exercise

CONNECT:

Instagram

Youtube

CLICK HERE TO LEVEL UP

                   Templates For Sale

Realtor Template Master Bundle

This comprehensive package is designed to revolutionize your real estate marketing efforts. Here's a sneak peek of what you're about to learn: Realtor Template Master Bundle: Discover our all-in-one solution, featuring professionally designed templates that help you create stunning marketing materials with ease. Benefits of the Bundle: Save time, money, and effort while focusing on your primary goal – selling real estate. Aesthetics of Marketing Material: Understand the importance of visually appealing materials and their impact on brand identity, emotions, communication, and showcasing properties. Color Psychology and Social Media Algorithms: Learn how our Agent Renovation Templates leverage color psychology to appeal to clients and perform well with social media algorithms. The Realtor Template Master Bundle is tailored to meet the needs of real estate professionals and includes: 20-page Sellers Guide Template 2 Feature Sheet Templates 3 Instagram Templates 2 Coupon Templates 2-page Area Flyer / Sold Flyer These templates are easily customizable and designed with modern graphics that set them apart from the typical cookie-cutter materials used by most agents. By using the Realtor Template Master Bundle, you can elevate the visual appeal of your marketing materials and leave a lasting impression on your clients. In summary, the Realtor Template Master Bundle is your go-to solution for crafting professional documents efficiently. With this combination of winning templates, you are sure to achieve outstanding results in no time. So, dive in and discover how the Realtor Template Master Bundle can elevate your real estate marketing game!

$199.00 USD

FEATURED WORKBOOKS

The Ultimate Door Knocking Workbook For Realtors

The Ultimate Door Knocking Workbook For Realtors

EVERYTHING you need to be a MASTER at Door Knocking AND become the Top Producing Agent in your area!

Buy Now

Door Knocking Math Workbook for Realtors: EARN MORE MONEY

Agent Renovation: The Commission Math Workbook is a dynamic, hands-on guide for realtors ready to elevate their door-knocking earning potential. This workbook is crafted to turn realtors into high-earning professionals through strategic financial planning and precise action.

Buy Now

Knock, Win, Conquer: The Ultimate Door Knocking Playbook for the Ambitious Real Estate Agent

In the high-stakes world of real estate, standing out from the competition requires more than just knowledge and charisma—it demands strategy, tenacity, and an unwavering commitment to mastering the art of connection.

Buy Now