When it comes to setting revenue goals, it's important to consider the target area that you'll be working in. This means taking a closer look at the local real estate market and assessing whether it has the potential to support your financial objectives. To do this, you'll need to determine how many homes you would need to list and sell in your target area to meet your revenue goal. This can involve analyzing market trends, studying the competition, and conducting research on the local economy and housing market. By taking the time to evaluate the potential of your target area, you can set yourself up for success and work towards achieving your revenue goals with greater confidence.