Welcome to Agent Renovation! Today, we're going to teach you how to make the most of your storefront by balancing social proof with adding value and educating your prospects. Here are three key takeaways from this lesson:

1. Balancing social proof with value is essential to retaining potential customers. If you only showcase your new listings and sold properties, you'll lose the interest of prospects who are looking for more than just sales pitches.
2. Adding value and educating your prospects is an excellent way to keep them engaged. Community coupons are a fantastic way to entice prospects to come speak with you and potentially become customers.
3. Notepads are an excellent tool for adding value and educating prospects. They're cost-effective and offer a long lifespan, making them the perfect item to include in your outdoor box.

To demonstrate these key takeaways, let's take a look at two examples. First, we'll look at our outdoor box. Instead of filling it with new listing and sold flyers, we chose to offer community coupons for local businesses. This not only provides value to potential customers, but it also keeps them engaged and interested in what we have to offer. Second, we use notepads to add value and educate prospects. By printing community coupons on the first page of the notepad, we entice potential customers to pick them up and potentially become a customer.

Now that you've learned the importance of balancing social proof with value, we invite you to take our door knocking master class for realtors! This class will teach you how to effectively communicate with potential clients in person and how to maximize your results. If you're interested in learning more, please sign up today!