As a realtor, you know the importance of building a strong brand and establishing trust with potential clients. But how can you achieve this? The key is to stay consistent in your marketing efforts.

Here are three key takeaways to keep in mind:

1. Consistent branding: Make sure that your branding, including your face and logo, are consistent across all of your marketing materials. This repetition will help potential clients recognize and remember you.
2. More touches needed: In today's digital age, it's no longer enough to rely on just a few touches to make an impression. Research shows that it takes over 21 touches for a person to recognize a business. This means that you need to be consistent and persistent in your marketing efforts to stay top-of-mind for potential clients.
3. Simplify your materials: While you want your marketing materials to stand out, don't try to cram too much information in them. Focus on simplicity and clarity, while still ensuring that your branding is consistent.

To illustrate the power of consistent marketing, consider these two examples:

1. A realtor who consistently uses the same logo, headshot, and colors in their marketing materials will be more memorable and recognizable to potential clients than a realtor who uses different images and colors in each campaign.
2. A realtor who sends monthly newsletters and follows up with phone calls or emails after every open house will be more likely to stay top-of-mind for potential clients than a realtor who only sends sporadic marketing messages.

By implementing consistent marketing tactics, you can build a strong brand presence and establish trust with potential clients. And if you're looking to improve your real estate skills even further, sign up for our door knocking master class. This training will provide you with the knowledge and skills you need to succeed in the highly competitive real estate industry.