Another important consideration when teaming up is Playing to Your Strengths. 

When you are door knocking, the fact is that you will probably be facing NOs 99% of the time. Therefore, you want to be as strong as you can for your YESes. Real estate can be a discouraging game. It can knock you out if you are not careful. So don’t spend your valuable time worrying about your weaknesses. Find your strengths and play those. This will ease your journey in the game. 

When you team up, choose to pair according to your strengths. Look at your game and accept your weaknesses. Don’t spend valuable time on trying to strengthen them. Instead, make some strategy decisions around them. Even when you have weaknesses, you can level up your game using your strengths and teamwork.  

When I door knock as a team, I know I contribute strong communication skills. I have mastered my speech with each door visited.  My teammate may not be as good as me in this area, and that’s okay.

I have often seen this “pairing balance” strategy work. Teaming up to balance your weakness with another person’s strengths is good resource allocation. You always want to make wise use of your energy allocation. 

One note is that you still want to apply the overall “same same” strategy for team cohesiveness and branding. You can have different strengths and weaknesses but you shouldn't have an overtly different conversation style or look at the door. 

Another example of this balance pairing is a male agent with a female agent. Women have different strengths at the door. Women have the advantage of their emotional side. They can pick up on a prospect’s emotions and think beyond what they are saying. Men are more one-dimensional at the door. They can’t see the emotions and body language beyond the words. 

When I'm at the door, I can pick up on what hasn't been said or why something is being said. I can read the situation’s emotions. For example, I can sense when a wife is stressed about a move because of the timing of the year. She wants to list and move before the school year starts. If she appears nervous, it’s  not me or the listing details making her nervous. I can see that as a mother, she wants her children to be settled into their new house before the school year starts. As a female, I can tap into this when my knocking partner cannot. I can respond with things to say that ease her mind. Then, my male knocking partner might be quick on his feet and add some supporting area stats about quick market turnover. Playing to female and male strengths on a team often works out as good strength pairing. 

The bottom line is that pairing wisely is important. And when I play my strengths in a pairing, I make way more money. I never make my knocking partner strengthen their weaknesses. They have strengths that I don’t have.  

All of this is important to keep in mind if you are ever in a position as a team leader at a brokerage. Always have everyone play to their strengths. For every weakness, someone else always has a strength. They may make a great team. This is great resource allocation.

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