Normally during regular times, people stay loyal to their past agent. They feel obligated to stay with who they have been with. They would feel bad switching to anybody new. But when the market makes huge shifts, people start to shift. When you are prospecting for new clients, you can work a correcting market to your advantage in the game.

During a cracking market, people are often forced to downsize or make moves that they would want to keep private. Often they'd rather make these sensitive moves with a new agent who doesn't have any personal connection to them. When market conditions change and it affects their home, the average person realizes it's time to move. When everything starts going up, things add up and compound. We're seeing this correcting market conditions start right now in 2023. When costs add up, the average person gets out quickly. They downsize and do what they must do.

But when they move they keep their exact financials private from anyone who knows them. They usually work with a new agent. That's what makes a correcting market a perfect time to farm a new target area and introduce yourself as a fresh agent.