Welcome, aspiring real estate agents! In this lesson, I'll be sharing with you the secrets of creating winning marketing material. As a seasoned real estate agent and former team leader, I've noticed that many new agents are set up for failure because they're not taught how to create the things they actually need for their business. But fear not, I'm here to teach you step-by-step how to set up your marketing material, including what to include, how to format it, and how to communicate your message clearly.

Key takeaways:

1. Your logo is more important than your name: People will recognize you in your farming area based on your logo, long before they will ever recognize you for your name and your face. Make sure your logo is front and center on all your marketing material.
2. Call out your audience: When producing any marketing material in any industry, you want to call out your audience. If you're speaking to buyers, say buyers. If you're speaking to sellers, say sellers. In real estate, it is wise to put "real estate" on all your marketing material to make it very clear that this is a piece of marketing material for your real estate company.
3. Communicate clearly: Your job is to make sure you communicate clearly so they know exactly who you are and what you're up to. Answer those questions before your prospects or clients ever have a chance to ask them.

Example 1: Use a mini seller's guide for expired listings. When going to expired listings, you don't always want to hand out your big eight-page seller's guide. Instead, use a simple, thin glossy page like a mini seller's guide, which is more cost-efficient and will get the job done.

Example 2: Put your logo front and center. Your logo is more important than your name. People will recognize you in your farming area based on your logo, so make sure it's the first thing they see on all your marketing material.

Definitions:

1. Marketing material: Any physical or digital collateral used to promote a product or service. In real estate, marketing material can include flyers, brochures, websites, social media posts, and more.
2. Farming area: A specific geographic area where a real estate agent focuses their marketing efforts to generate leads and build their business.
3. Expired listings: Properties that were listed for sale but did not sell during the listing period and are no longer active. Expired listings can be a valuable source of leads for real estate agents.

If you're looking to take your real estate business to the next level, sign up for my Door Knocking Master Class for Realtors. In this course, you'll learn how to effectively door knock and generate leads in your farming area, build your confidence, and close more deals. Don't miss out on this opportunity to take your career to new heights!