I don’t want fear of rejection to keep you from establishing a great real estate career. As I mentioned in the last video, rejection can actually help you learn and grow in your game. 

However, there are ways to get better at accepting it. It will get easier with time, but it also helps to set your mindset.  When you know that it is coming, you can prepare your mindset accordingly. You can be ready to handle it each time. You can do that by shifting your perspective in the following ways.

The first perspective shift is this: Don’t Take It Personally

Your goal is to get better. So your goal should be to keep showing up on the field to play. When you miss a shot, don’t take it personally. Some of the missed shots have nothing to do with you. There were various other factors at play. The missed shot is not what you should be focusing on. You should be focusing on your effort to get better. As long as you are always getting better, great. You are doing what you need to do. So keep going. 

Think of it this way. If you go to soccer practice and miss some shots, you usually accept it as part of the game. Hopefully, you have good sportsmanship and just move on. You keep playing. You don't go home and feel like a loser for the rest of your day or week. You don’t take it personally. You accept it as part of playing the game. You make some winning shots. And you miss some shots. It’s all part of the bigger picture. 

Yet, in real estate, agents take their missed shots so personally. They think it reflects on them. The truth is, it doesn’t…

Instead of seeing rejection as a personal assault, treat it as a chance to learn and get stronger in your door knocking game.

It might be that you didn’t do anything wrong at all. The other factors contributed to the NOs at the door. The person really isn’t moving anytime soon and doesn’t know anyone moving to the area.

Maybe there was something small you could have done to make the conversation flow more smoothly. 
Either way, take it easy. And afterwards, simply self-assess your interaction gently. Don’t be hard on yourself. Adopt the mindset that you are always going to learn and grow. Learn when you win and learn when you lose. And none of it is personal. It is just the game. 

When you are a solo agent, you may have a harder time with this. You think it is always your fault. You think that you didn’t do something right. No one else was there making mistakes with you. It was just you. That’s not the right way to think. The reason is usually something else entirely. Not everyone wants or needs to list their home. 

It’s time to point out again that door knocking is a numbers game! Remember, you must get through every NO to get your next YES. The yeses are what count. Not the NOs. Don’t take rejection along the way to your leads personally. Maintain a professional demeanor, keep your mood positive, and keep going. This is the perfect time for the saying, “keep calm and carry on.”

The person at the door is not rejecting you personally. They don't even know you. How could they be rejecting YOU personally? You don't know what their reason was for rejecting you . All you can know is this. It’s not personal. 

I want you to really sit with this idea for a second. After this video, I encourage you to do the included exercise. It is meant to help you separate rejection from your personal emotions. It will also help you as we get into the next sections about handling rejection. 

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