As a real estate agent, it's important to know where to focus your advertising efforts to get the most out of your resources. In this lesson, we've discussed the following three key takeaways:

1. Targeted marketing is essential for real estate agents to maximize their advertising dollars and get the most out of their efforts.
2. Using a visual CRM to track advertising efforts allows agents to see where their resources are being spent and course-correct if necessary.
3. Repetition and consistency in advertising, such as placing ads on bus stops, can help build brand recognition and increase the likelihood of getting listings.

Let's look at two examples to demonstrate the lesson being taught:

Example 1: An agent wants to target a particular farming area with bus stop ads. By using a visual CRM to mark the locations of the ads, they can track the results of their efforts. If the ads aren't generating leads or listings, they can adjust their strategy and try a different form of advertising in that area.

Example 2: An agent consistently places their face and contact information on bus stop ads in a particular farming area over several months. By doing so, they become a recognizable presence in the area and increase brand recognition. When it's time for a homeowner in that area to sell their home, they're more likely to choose the agent they've seen on the bus stop ads.

Here are the definitions for the top 3 key words:

1. Targeted marketing - A marketing strategy that focuses on a specific audience or demographic.
2. Visual CRM - A customer relationship management tool that uses visual representations, such as maps or charts, to track and analyze data.
3. Repetition - The act of repeating an action or message over time to build familiarity or recognition.

In conclusion, using targeted marketing and visual CRMs can help real estate agents maximize their advertising dollars and increase their chances of getting listings. If you're interested in taking your advertising efforts to the next level, we encourage you to sign up for our door knocking master class for realtors. Let us help you build a successful and targeted marketing strategy!