As a small business owner, you know how important it is to keep your customers coming back for more. However, it's not always easy to find new and creative ways to entice them to do so. In this post, we'll share some valuable tips on how to add value and education to your marketing strategy, instead of just pushing your products or services out there.

Key Takeaways:

1. Offer something of value: Instead of bombarding your customers with sales pitches, offer them something of value that they can use or benefit from. This can be anything from a free e-book or webinar to a discount code or coupon for a related product or service.
2. Focus on education: Educating your customers about your industry, product or service, can help build trust and loyalty. By providing them with useful information, you show them that you're an expert in your field and that you care about their success.
3. Encourage engagement: Engage with your customers through various channels, such as social media or email, to build a community around your brand. Respond to their comments and feedback, ask for their opinions, and show them that you value their input.

Examples:

1. A local bookstore offered a free online writing course to their customers. This course was designed to help aspiring writers develop their skills and learn more about the publishing industry. By offering something of value that was related to their products, the bookstore was able to attract new customers and build loyalty among their existing ones.
2. A restaurant sent out a monthly newsletter to their email subscribers, which included cooking tips and recipes from their head chef. This not only provided value to their customers but also helped to position the restaurant as an authority in the food industry. As a result, customers felt more connected to the restaurant and were more likely to visit again.

Definitions:

1. Value: Something that is useful or beneficial to someone. In the context of marketing, adding value means offering something of worth to your customers, rather than just trying to sell them something.
2. Education: The process of imparting knowledge or skills to someone. In marketing, education can be used to inform customers about your industry, product or service, and help build trust and credibility.
3. Engagement: The act of connecting with someone or something. In marketing, engagement refers to interacting with customers through various channels, such as social media or email, to build a community around your brand.

Ready to take your small business to the next level? Sign up for our Door Knocking Master Class for Realtors, where you'll learn how to effectively add value and education to your marketing strategy. From mindset shifts to conversation starters, we've got you covered. Don't miss out on this opportunity to level up your game and achieve your business goals.