As a realtor, analyzing your competition in your farming area is crucial to gain a competitive edge. In this blog post, we will discuss three key takeaways to analyze your competition effectively.

Key Takeaway 1: Enlist the Help of the Community

Get the community working for you by asking them to collect all the real estate material they receive in your farming zone. Ask them to write the day they received it on the material or throw it in a folder for you to pick up later. This way, you can know which agents are farming your area and which ones aren't. You can also keep track of new agents attempting to enter your farming zone.

Key Takeaway 2: Pay Attention to Details

Pay attention to the finer details of the marketing material coming from one specific agent that you're competing against. Over months and months, you will see which agents have winning marketing and which don't. If an agent's marketing is working well, assess it and adapt it for your company. On the other hand, if an agent's marketing is not working, you can learn from their mistakes and avoid them.

Key Takeaway 3: Stay Prepared

If you're keen to who's marketing and getting in front of your prospect's eyes, you can make calculated moves of who they're going to call to interview. You can also be prepared if you're in a listing presentation ahead of your competition. Knowing your competition's marketing strategies can help you position yourself better.

Example 1:

Suppose you're a realtor in a suburban area, and you know that there's an established downtown agent attempting to break into your farming zone. By enlisting the help of the community and knowing the agent's marketing strategies, you can be better prepared to compete for listings in that area.

Example 2:

Let's say you're a new agent in the industry trying to enter a farming zone dominated by established agents. By analyzing the established agents' marketing strategies, you can learn from their successes and mistakes and adapt your marketing strategy to gain a competitive edge.

Top 3 Key Words:

1. Farming: A marketing technique where realtors target a specific geographical area to gain leads and clients.
2. Listing Presentation: A marketing presentation where a realtor presents their marketing strategy and services to a potential seller.
3. Competitive Edge: An advantage over one's competitors gained by analyzing and understanding their marketing strategies.

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