How to Approach The Luxury Market
May 08, 2023Time to talk about a part of real estate that is on most new agents minds,
The luxury home market. First, what is the luxury home market? Let's define luxury real estate it is not the same in all areas. Luxury in any market is the top 10 to 20% of homes available, not only in size but in price. For example, in my city $2 million for a detached home is actually not considered luxury, because that's close to the average price for a detached home. In our market.
Usually the lot alone is worth much more than that. So you can't look at a price alone. A luxury listing for a detached home is dependent on the local market. In my market it must be closer to or above 3 million to even scratch the surface of a luxury market.
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