As a real estate agent, it's important to find the right strategy for door knocking to make the most of your time and resources while achieving your goals. In this article, we will discuss two door knocking strategies: Concentrate and Saturate and Conquer and Divide. Here are three key takeaways from this article:

1. Concentrate and Saturate is the most effective and efficient door knocking strategy for real estate agents. This strategy involves focusing on one area, saturating it with marketing materials, and becoming the go-to agent for that community. This allows you to control your schedule, optimize your time, and maximize your results.
2. Conquer and Divide is a strategy that involves placing team members in different areas within the farming zone to cover a larger area. However, this can be costly in terms of time and money, and may not generate enough leads to make it worthwhile.
3. The two books that we recommend for real estate agents looking to master door knocking are "The Conversion Code: Capture Internet Leads, Create Quality Appointments, Close More Sales" by Chris Smith and "The Book of YES: The Ultimate Real Estate Agent Conversation Guide" by Kevin Ward.

To demonstrate the effectiveness of Concentrate and Saturate, consider these two examples:

Example 1: Agent A uses the Conquer and Divide strategy to cover a large area. They spend a significant amount of time and money on marketing and materials, but they struggle to generate enough leads to make it worthwhile. Agent A is exhausted, burned out, and frustrated.

Example 2: Agent B uses the Concentrate and Saturate strategy to focus on one specific area. They saturate the area with marketing materials and door knock consistently. Agent B becomes the go-to agent for that community and generates a steady stream of leads. They are in control of their schedule, feel energized, and achieve their goals.

In conclusion, if you're looking to conquer your farming area and achieve your goals, you need to select the right strategy. At Agent Renovation, we recommend Concentrate and Saturate for real estate agents. If you're interested in learning more about door knocking strategies and how to implement them effectively, sign up for our door knocking master class for realtors. It's the perfect opportunity to learn from experts in the field and take your real estate game to the next level. Don't miss out on this chance to improve your productivity, schedule, marketing, and generate more leads as the go-to agent in your farming area.