As a realtor, you know that generating leads is crucial to your success. But how do you create flyers that actually get people to call you? In this blog post, we'll explore a strategy that has worked for realtor Agent Renovation. We'll break down the key takeaways and provide examples to demonstrate the lesson being taught.

Key Takeaway #1: Trigger Prospects to Think About Issues

Instead of giving away all the information about regulatory changes on your flyer, rephrase the information so that it triggers prospects to think about the issues. For example, instead of saying "There's a cooling off period and cooling off period means this," ask "What is a cooling off period?" This will make the prospect curious and prompt them to call you for more information.

Example: A realtor in Los Angeles could create a flyer that asks "What is the new rent control ordinance?" instead of listing all the details of the ordinance. This would prompt potential renters to call for more information.

Key Takeaway #2: Don't Give Away All Your Best Information

If you give away all the information on your flyer, there's no reason for prospects to call you. Instead, give them a reason to get in contact with you. Use your flyer to spark their interest, and then let them know that you have more information available.

Example: A realtor in Chicago could create a flyer that asks "Are you ready to sell your home for top dollar?" instead of listing all the details of their marketing plan. This would prompt potential sellers to call for more information.

Key Takeaway #3: Leave a Call to Action

Always leave a call to action on your flyer. This tells the prospect what to do next and makes it easy for them to contact you. It could be as simple as "Call me for more information."

Example: A realtor in Houston could create a flyer that asks "Are you ready to buy your dream home?" and includes the realtor's phone number and email address.

Definitions:

1. Cooling Off Period: A period of time during which a buyer can cancel a contract without penalty.
2. Blind Bidding: A process in which buyers submit offers on a property without knowing what other buyers are offering.
3. Regulatory Changes: Changes in laws or regulations that affect the real estate industry.

If you want to learn more about how to generate leads as a realtor, sign up for our Door Knocking Master Class. We'll teach you how to connect with potential clients in person and close more deals.