Hello there! If you're a real estate agent, you know that following up with expired listings can be a time-consuming but rewarding process. In this blog, I'll share a system that can make your expired listing follow-up process easier and more organized. Keep reading to learn about the key takeaways and examples of how to use an expired binder to track your follow-ups.

Key Takeaways:

1. Prioritize your follow-ups: Following up with expired listings is important but shouldn't be at the top of your list. Once you visit an expired listing, take your best shot, and then throw it in your follow-up binder. If it's inside your farming area, make it a priority as soon as it expires. Every minute and day that passes, your chances of getting that lead decrease.
2. Use an expired binder: An expired binder is a traditional and easy way to keep track of your follow-ups. Create tabs for each area or neighborhood that you serve and keep track of every MLS listing you've already visited. Take notes on the top of each sheet to help you remember if they're interested or not.
3. Keep following up for years: Sellers who initiate a sale have an intent to sell, but sometimes due to expectations or dissatisfaction, they take a break. That doesn't mean they're not interested in the future. Keep following up for years, and you may convert them down the road.

Examples:

1. Assign listings to agents: Let's say you have a farming area with sub-areas like Dollarton. Assign all the expired listings for that area to one agent. Once they visit the expired ones, they should take notes on the MLS sheet and then put it in the expired binder. If another team member is out door knocking in that sub-area, they can flip through the binder and see if they're going to any of the streets that may still have expired listings.
2. Keep following up: A homeowner has an expired listing that has been expired for three or four years before you grab it. This is because you have been following up over and over again. When a seller initiates a sale, they take their home to market, which is a sure sign that they have an intent to sell. Keep following up for years, and you may convert them down the road.

Sign Up for the Door Knocking Masterclass:

I hope this blog post has been helpful to you in learning how to keep track of following up with expired listings. If you want to learn more about door knocking and farming in your area, sign up for our Door Knocking Masterclass. This class will teach you all about how to manage your leads, increase your sales productivity, and turn leads into listings, making your real estate career more successful.