Hello and welcome, real estate agents! In this blog post, we're going to talk about how to turn your marketing into pull marketing, and why it's important to do so.

Key takeaway #1: Understand the difference between push and pull marketing

Push marketing involves pushing your message out to your audience, while pull marketing involves creating content that pulls your audience in. Instead of simply displaying new listings and sold properties, consider creating engaging content that gets your prospects to ask questions and think about things, ultimately pulling them in and allowing you to properly sell your product.

Key takeaway #2: Don't give all your information out for free

While it's important to share information with your prospects, it's equally important not to give away all the details. Position your information in a way that your prospects and potential clients are going to come speak to you, so you can get a full picture of what's going on and properly explain everything.

Key takeaway #3: Turn all of your marketing into pull marketing

Promote your prospects to come talk to you so that you can properly sell your product. Instead of just pushing out messages, turn all of your marketing into pull marketing.

Here are two examples to demonstrate the lesson being taught:

Example #1: Instead of simply posting new listings and sold properties on your social media, try creating engaging content that will get your audience to ask questions and think about things. For example, you could post a video about the top five things to consider when buying a home, or a blog post about how to prepare your home for an open house.

Example #2: When sending out flyers or newsletters to your prospects, consider promoting your services and expertise without giving away all the details. For example, you could mention that you have a lot of experience selling homes in a specific area, and invite them to contact you for more information about the local real estate market.

If you're interested in learning more about pull marketing in the real estate industry, we recommend two books: "The New Rules of Marketing and PR" by David Meerman Scott and "Building a StoryBrand: Clarify Your Message So Customers Will Listen" by Donald Miller. And, if you want to take your real estate business to the next level, consider signing up for our door knocking master class. In this class, we'll teach you the strategies and techniques you need to prospect effectively and turn your prospects into clients. Don't miss out on this opportunity to learn and grow!