As a real estate agent, it's crucial to constantly improve your marketing strategy to stay ahead of the competition. Community coupons can be a powerful tool to promote local businesses and build your brand in the community. In this article, we'll discuss the key takeaways for using community coupons, provide examples to demonstrate the lesson, and define the top three key words to help you understand the concepts better.

Key takeaways:

1. Community coupons can be a powerful marketing tool for real estate agents.
2. Use community coupons to promote local businesses and build your brand in the community.
3. Use a visual CRM to track your success with community coupons.

Example 1:

Suppose you have partnered with a local brewery to offer a discount to their customers. You can promote this partnership by distributing flyers or mailers to nearby neighborhoods, posting about it on social media, and adding a sticker to your visual CRM. This not only promotes the brewery but also showcases your involvement in the community and builds your own brand.

Example 2:

Another example could be partnering with a local coffee shop to offer a discount to their customers who attend your open houses. This can attract more potential buyers and also promote the coffee shop to new customers. Make sure to track your success by adding a sticker or note to your visual CRM.

Definitions for top 3 key words:

1. Community coupons: Coupons that are distributed by a business to promote their products or services while also building relationships with the local community.
2. Visual CRM: A visual representation of your customer relationship management system that allows you to track interactions with clients and prospects.
3. Branding: The process of creating a unique image or identity for a product or service in the minds of consumers.

To take your marketing game to the next level, we recommend two books on the subject: "The Art of Selling Real Estate: Selling Your Business to the Community" by Andrew R. Crain and "Community Marketing for Real Estate Agents: Build Your Brand, Build Your Business" by Joshua Jarvis.

In conclusion, community coupons are an effective way to promote local businesses and build your brand as a real estate agent. By tracking your success with a visual CRM, you can adjust your strategy and determine which partnerships are most effective. To learn more about mastering your marketing skills, sign up for our door knocking master class for realtors at agentrenovation.com.