Are you struggling to find new leads as a real estate agent? Expired listings may be the answer to your problems. An expired listing letter is a marketing tool used by agents to turn expired listings into potential leads. In this blog post, we will discuss the key takeaways for creating an effective expired listing letter, examples to demonstrate the lesson being taught, and how to sign up for our Door Knocking Master Class for Realtors.

Key Takeaways:

1. An expired listing letter is a marketing tool that real estate agents use to turn expired listings into potential leads.
2. The letter should be easy to read and contain a clear call to action.
3. Real estate agents should always include their brokerage name and any disclaimers required by their regulatory board.

To create an effective expired listing letter, start by addressing the homeowner as "Dear homeowner" and then remind them that their property did not sell and recently came off the market. The letter should ask the homeowner if they are still interested in selling and how many quality offers they received while it was previously listed. It should also highlight the current market and explain why spring is a good time to relist. Finally, the letter should offer a complimentary market evaluation and invite the homeowner to meet for coffee.

Examples to demonstrate the lesson being taught:

Example 1: "Dear homeowner, My records show that your property did not sell and recently came off the market. Are you interested in selling your home if it sells for the right price? How many quality offers did you receive while it was previously listed? The market is moving. Are you?"

Example 2: "Are you thinking about moving? Do you still want to move? This spring is a good time to relist, that is why I would like to provide you with a complimentary market evaluation. I am an expert in the ENTER NEIGHBORHOOD area, and I am very involved in the community. Let's sit down for coffee on me, and I will show you how with the right professional strategy, I can get your home sold for the right amount."

When creating an expired listing letter, it is crucial to present it in a professional manner. The letter should be on quality paper and include the brokerage name and any disclaimers required by the regulatory board. It is also essential to follow up with the homeowner after sending the letter to build a relationship and keep the lines of communication open.

To learn more about how to effectively door knock, build relationships with potential clients, and turn those leads into listings, sign up for our Door Knocking Master Class for Realtors. This class will teach you the strategies and techniques needed to succeed in the real estate industry.