This is a door knocking course, but to understand why you want to go knocking, you need to first understand what farming is. 

So what is Farming?

WHAT IS FARMING?

Before I define that for you, let’s talk about your job as an agent. You help people buy and sell houses. However, you’re really in the business of nurturing relationships. That’s because people need to trust you to help them sell or buy some really big assets - their homes. At the end of the day, a large part of your job as an agent needs to be building and nurturing client relationships and trust. Let’s face it. Becoming an agent can’t just be about making money. You need to genuinely like helping people and building relationships. 

You also need clients to do your job. There are many ways you can meet these clients. But remember that you don’t just want to meet people. You want to meet and build that familiarity and trust with them. That’s where farming comes in. Farming gets you out in a community to meet prospective clients and nurture those relationships. 

It is called farming because like a farmer, you plant seeds, nurture them and let them grow. Basically, real estate farming involves getting out into a community on a regular basis, building ties with local homeowners. Your initial contact with each homeowner is a seed that you continue to nurture as you continue to visit the community. As you visit and make additional contact with them, you grow the relationship and build trust. Some of those seedlings will grow into listing appointments as homeowners convert to clients. As with real farming, consistent effort is key. Over time in your farming area, you want to ultimately become the agent people know and trust. 

Another big picture farming goal is finding long-term clients. When you’ve established yourself well, you will start to build that level of trust. Finding these great repeat clients is one of your farming goals. A very successful real estate agent only needs a few great clients. When you find great clients and do a good job, you're going to keep doing business with them when they upgrade homes. Door knocking is a way to get initial business when you are new. Referral business is a lot easier than the initial knocking. If you work your farming game well in the beginning, repeat and referral business will start flowing back to you.

Geographic farming is the most common type of real estate farming. It involves picking a community on a map and consistently targeting it. Geographic farming is what I use in my game and I find it to be very effective. It also pairs well with my map tracking system. You’ll learn how to use maps to track your farming in Module 7 & 8.

This is a door knocking course. So I’ll explain how that relates to door knocking.
 

FARMING AND DOOR KNOCKING

Door knocking is the technique you will use to farm your area. You will knock on doors in your target community to speak with homeowners. Door knocking is low cost and you meet prospects face-to-face, right on their doorstep. It is a classic form of prospecting without a bunch of bells and whistles AND it gets the job done. In my game, knocking on doors has been a very effective way to build connections that turn into listings. It’s far more effective than simply targeting a new community with mailed marketing. Door knocking is an action based farming plan and directly leads to massive results when used with consistency.  In this module, you’ll learn everything you need to know about how door knocking works and how to implement your own farming plan. 

See you in the first lesson!

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