One of the final things you need to prepare is Your Standards. And this is also so important. 

You do not have to work with everyone. I know I am teaching you how to go after your revenue goals. And you might think that means more clients is better. But that’s not the case. You may want to take on every client to hit your goals but some clients are not worth it. 

You don’t want to accept listings with misaligned clients. 

The wrong client can cost you. Yes, you may earn a paycheck, but they can cost you many more paychecks in the process. It is vitally important to only work with clients that are aligned with you. Clients who are not aligned drain your resources. They drain your energy, time, and money. They are the ones who feel like a headache from day one. Don’t ignore these signs when prospecting. These people can waste hours of time and make unrealistic demands. Do not follow up with prospects who are beginning to drain your energy. Be selective of which leads you decide to work into listings. Filter out prospects as soon as the way they engage you raises red flags. If you notice red flags at the door, filter them out BEFORE they affect the rest of your game.

You also want to avoid Know-it-all Clients

You will meet people who think they know more than you. They brag about the stats they know or the articles they’ve read. They correct you or interrupt you when you speak. They believe they are the best experts. The truth is that they don’t know what they are talking about. They cannot truly understand the industry or the market on the level of an agent. If they think they do and that you don’t, it’s time to move on. These types of clients are best to pass on. They are already hindering your game by taking up your time with their false sense of expertise. They’re another example of a misaligned client. If you take them on as a client, they will drain your resources. 

Working with just anyone is a common pitfall when agents are starting out. Some established agents make this mistake too. I’m here to warn you not to do that! Set and maintain your standards. Only work with clients that meet those standards. 

And that brings us to another ACTION STEP!

It’s time for you to create a list of your standards. Ask yourself, how will your clients value you throughout your interactions? What defines a good client-agent relationship? I’ve included another downloadable worksheet to help you answer these questions and set your standards. Print this off along with this video’s checklistBefore moving onto the next video, I encourage you to work on this standards exercise. 

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