Make it Easy for Your Prospects: The Importance of Business Cards in Real Estate

brand exposure business cards lead generation networking events real estate marketing Jul 19, 2023

Key Takeaways:

  1. It is important to remove barriers and limit the steps for potential clients to get in contact with you.
  2. Business cards can be a powerful tool for making it easy for prospects to get ahold of you.
  3. Placing business cards in high-traffic areas can increase your brand exposure and lead to more contacts.

Examples:

A realtor had a storefront with their phone number displayed prominently on the window. However, they noticed that they were not getting as many calls as they expected. They decided to place business cards right next to the phone number, and saw an increase in calls from potential clients.

Another realtor attended a local networking event and found that many people were interested in their services. Instead of relying on people to remember to contact them later, the realtor handed out business cards at the event. This made it easy for interested prospects to contact the realtor and led to several new clients.

Definitions:

  1. Business Cards: Small cards that display the contact information for a business or individual, often used for networking and marketing purposes.
  2. Brand Exposure: The extent to which a brand is visible and recognizable to potential customers.
  3. Prospects: Potential clients or customers.

Are you struggling to get enough leads in your real estate business? One simple solution is to make it easy for prospects to get in contact with you. Business cards are an inexpensive and effective tool for achieving this goal. By placing your cards in high-traffic areas and making them easily accessible to interested prospects, you can increase your brand exposure and lead to more contacts. If you're looking to take your lead generation to the next level, consider signing up for the Door Knocking Master Class for Realtors. We'll teach you a variety of effective marketing strategies, including how to use business cards to your advantage. Don't miss out on this opportunity to grow your business and achieve your goals.

 

Complimentary Templates:

Neighborhood Flyer

Complimentary Workbooks:

Time Audit Exercise

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