As a realtor, you know that marketing is a key component of your success. However, simply putting out information is not enough. In order to truly capture the attention of potential clients, you need to position your information in a way that entices them to engage with you. In this lesson, we will discuss the importance of pull marketing and how to use it effectively in your real estate business.

Key Takeaways:

1. Don't give all your information out for free. Position your information in a way that your prospects and potential clients will want to come speak to you.
2. Use pull marketing to draw prospects in and engage with them. This will allow you to properly explain everything and properly sell the product.
3. Make sure to promote open houses and tours to allow prospects to experience the property firsthand.

Example 1: In the video, the speaker mentions the importance of not putting prices on flyers, as this will entice potential clients to ask about the homes sold for. This positions the realtor as an expert with insider information, making the potential client more likely to engage with them.

Example 2: The speaker also talks about how promoting open houses and tours allows potential clients to experience the property firsthand, rather than simply looking at MLS sheets. This provides a more immersive experience that can help sell the property.

Definitions:

1. Pull Marketing - A marketing strategy that involves creating content that pulls potential clients towards a product or service, rather than pushing them towards it.
2. MLS Sheet - A document used in real estate that provides detailed information about a property, including price, square footage, and features.
3. Blind Bidding - A bidding process in which potential buyers make offers on a property without knowing the other offers being made.

In conclusion, if you want to be successful in real estate marketing, you need to use pull marketing effectively. This means positioning your information in a way that draws potential clients in and promotes engagement. By doing this, you can properly explain everything and properly sell the product. If you want to learn more about mastering real estate marketing, sign up for our door knocking master class for realtors today!