Welcome, real estate agents! Are you looking for innovative ways to expand your customer base? Do you want to learn effective sales strategies that can help you convert leads into sales? Then you've come to the right place. In this blog post, we'll discuss the art of priming and how it can help you establish a rapport with potential clients, create a positive impression, and ultimately increase your chances of converting leads into sales.

Key Takeaways:

1. Microfocus and target a smaller pocket area within your zones for effective priming.
2. Priming involves doing quick drop-bys without the intention of having a conversation but leaving your information, such as a business card.
3. Follow up with the homeowners in the next few days and ask if they received the information you left them to start the conversation.

Priming is a simple but effective strategy that involves leaving your information casually without necessarily engaging in a conversation with the homeowners. The key is to microfocus on smaller pockets of the target area and do quick drop-bys to prime potential clients. This strategy sets the stage for a follow-up visit where you can build on the initial contact and start a conversation. To master the art of priming, we recommend referring to helpful resources such as "The Ultimate Sales Machine" and "The Conversion Code."

Here are two examples to demonstrate the lesson being taught:

1. Let's say you're walking your dog around the block in the evening. Take some of your business cards with you and drop them off at houses that look appealing to you as a potential lead.
2. Maybe you're running errands and see a few homes in your target area with "For Sale" signs outside. Take a few minutes to leave your business card or flyer on their doorstep.

If you're looking to learn more about effectively priming your area, consider signing up for our Door Knocking Master Class for Realtors. Our experts will provide you with valuable tips and techniques to prime your area successfully and take your real estate game to the next level. Don't miss out on this opportunity to learn from the best in the industry.

Definitions:

1. Microfocus: The act of narrowing down the target audience and focusing on a smaller pocket area within a larger zone.
2. Priming: The act of establishing a positive impression with potential clients by leaving your information casually without necessarily engaging in a conversation.
3. Follow-up: The act of contacting the homeowner after the initial contact to build on the rapport and start a conversation.

In conclusion, priming has proven to be an effective technique for real estate agents looking to expand their customer base. By microfocusing on smaller pockets of the target area and doing quick drop-bys, agents can increase their chances of converting leads into sales. Agents can benefit from referring to helpful resources and signing up for our Door Knocking Master Class for Realtors to master the art of priming. Don't miss out on this opportunity to take your real estate game to the next level!