Are you a real estate agent struggling to know where to focus your advertising efforts? With so many options available, it's easy to spread yourself thin and waste resources on advertising that doesn't yield results. But fear not! In this blog post, we'll discuss the power of targeted marketing and visual customer relationship management (CRM) systems for realtors. Here are three key takeaways:

1. Targeted marketing is essential for real estate agents to maximize their advertising dollars and get the most out of their efforts.
2. Using a visual CRM to track advertising efforts allows agents to see where their resources are being spent and course-correct if necessary.
3. Repetition and consistency in advertising, such as placing ads on bus stops, can help build brand recognition and increase the likelihood of getting listings.

Let's explore two examples of how using a visual CRM to track advertising efforts can be effective:

Example 1: Imagine an agent purchases ads on multiple bus stops in a particular farming area. By using a visual CRM, they can mark these locations and track the results of their efforts. If the ads aren't generating leads or listings, the agent can adjust their strategy by targeting a different area or trying a different form of advertising.

Example 2: Now let's say an agent consistently places their face and contact information on bus stop ads in a particular farming area over the course of several months. By doing so consistently over time, they can build brand recognition and increase the likelihood of getting listings in that area.

Let's define the top 3 key words:

1. Targeted marketing - A marketing strategy that focuses on a specific audience or demographic.
2. Visual CRM - A customer relationship management tool that uses visual representations, such as maps or charts, to track and analyze data.
3. Repetition - The act of repeating an action or message over time in order to build familiarity or recognition.

In conclusion, targeted marketing and visual CRMs are powerful tools for real estate agents looking to maximize their advertising efforts. By using a visual CRM to track advertising efforts, agents can see where their resources are being spent and course-correct if necessary. By using repetition and consistency in advertising, agents can build brand recognition and increase the likelihood of getting listings.

If you're interested in taking your advertising efforts to the next level, we encourage you to sign up for our door knocking master class for realtors. This class will teach you the ins and outs of targeted marketing and visual CRM usage, as well as provide valuable tips for effective door knocking techniques. Don't miss out on this opportunity to up your real estate game!