As a realtor, it can be challenging to stand out in a crowded market and attract potential clients. While traditional marketing methods like door knocking and mailing flyers can be effective, it's essential to explore innovative strategies to reach a wider audience. One such strategy is leveraging bus stops as advertising space. Here are three key takeaways to consider when utilizing bus stops for your real estate business:

1. Utilize the face of your most successful agent to maximize impact. By featuring the agent with the most traction in your farming areas, you can increase your chances of generating leads and getting a listing.
2. Keep track of your resources and make course corrections when necessary. Use a visual CRM to track where your bus stops are located and the results they're producing. If you notice that certain stops aren't producing results, consider making changes to your ad or placement strategy.
3. Consider reading marketing books like "The Conversion Code: Capture Internet Leads, Create Quality Appointments, Close More Sales" by Chris Smith and "Contagious: Why Things Catch On" by Jonah Berger to learn more about effective marketing strategies.

Successful bus stop ad campaigns include a realtor team in a specific farming area that purchased bus stop ad space and featured the face of their most successful agent. They tracked their resources and noticed an increase in leads and conversions. Another realtor utilized a similar strategy but included a catchy tagline and a call-to-action, resulting in an increase in website traffic and inquiries.

Ready to take your real estate business to the next level? Sign up for the Door Knocking Master Class for Realtors, where you'll learn how to effectively utilize various marketing strategies to generate leads and conversions. From door knocking techniques to leveraging bus stop ad space, we've got you covered. Don't miss out on this opportunity to level up your game and achieve your business goals.

Definitions:

• Farming areas: a real estate term that refers to a specific geographic area where a realtor specializes in selling or buying properties.
• Visual CRM: a customer relationship management tool that helps businesses track and manage their interactions with customers and leads.
• Call-to-action: a marketing term that refers to an instruction to the audience to take a specific action, such as clicking a link or filling out a form.