As a realtor, it can be challenging to cut through the noise and get your message in front of potential clients. With so many marketing channels available, it can be overwhelming to decide which ones will be the most effective. One innovative strategy that is often overlooked is leveraging bus stops as advertising space. Here are three key takeaways to consider when using bus stops as part of your marketing strategy:

1. Repetitive action is key. With the increased number of touches required to get noticed in today's overstimulated world, repetitive action is crucial. By placing your ad on a bus stop, you can ensure that potential clients will see it repeatedly as they pass by every day.
2. Utilize eye-catching visuals and messaging. To make the most of your bus stop ad, it's essential to use eye-catching visuals and messaging that will grab people's attention. Consider using a memorable tagline or a striking image to stand out from other ads in the area.
3. Track your results and adjust as necessary. As with any marketing strategy, it's important to track your results and adjust your approach as necessary. By using a visual CRM to track the location and results of your bus stop ads, you can optimize your strategy for maximum impact.

Two examples of successful bus stop ad campaigns include a realtor who used a bold, eye-catching image of a house with the tagline "Find Your Dream Home Today" to generate leads and increase brand recognition. Another realtor utilized a similar strategy but included a call-to-action with their phone number, resulting in an increase in phone inquiries.

To take your real estate business to the next level, consider signing up for the Door Knocking Master Class for Realtors. In this course, you'll learn how to effectively use a variety of marketing strategies, including bus stop ads, to generate leads and convert them into clients. Don't miss out on this opportunity to take your business to the next level and achieve your goals.