Are you a realtor looking to build your business and generate leads in a personal and effective way? Door knocking may be the strategy for you! However, simply showing up at someone's door won't be enough. To make a lasting impression and increase your chances of success, you need to put a personal touch on your outreach by writing a personalized note. Here are three key takeaways to help you become a successful door knocker:

1. Personalization is key: Take the time to craft a thoughtful, tailored message for each homeowner. Address them by name, mention specific details about their property, highlight your expertise, and end with a call to action.
2. Preparation is crucial: Set aside time to write your notes in batches and make sure you have all the necessary supplies. Aim to hit around 50 doors per session, or 100 if you have a partner.
3. Consistency is key: Persistence and consistency are essential to building a strong network of contacts and establishing yourself as a trusted real estate professional in your community. Make door knocking a regular part of your marketing strategy.

To help illustrate the power of personalized notes, let's take a look at two examples:

Example 1: Imagine you are door knocking in a neighborhood with older homes. You notice that one home has a unique, antique-style mailbox. In your personalized note, you could address the homeowner by name, mention the antique-style mailbox, and note your expertise in selling older homes. You could end by inviting them to contact you for more information or to schedule a meeting.

Example 2: You are door knocking in a neighborhood with young families. You notice that one home has a basketball hoop in the driveway. In your personalized note, you could address the homeowner by name, mention the basketball hoop, and note your experience in finding homes in family-friendly neighborhoods. You could end by offering a free home valuation or market analysis.

Now that you understand the importance of personalized notes in door knocking, it's time to take action. Sign up for the Door Knocking Master Class for realtors to gain practical tips and resources for preparing for and executing successful door knocking campaigns. By mastering this strategy, you can build meaningful connections with your community and establish yourself as a local expert in the real estate industry.

Definitions:

• Door knocking: a lead generation strategy where real estate agents visit homes and speak to homeowners in person to build connections and offer their services.
• Personalized note: a message written specifically for an individual or household, tailored to their needs or circumstances.
• Lead generation: the process of identifying and cultivating potential customers for a business's products or services.