As a realtor, your first priority is to build up your resources and contacts in order to generate leads and make sales. To do this, you'll need to focus your time and energy on a specific farming area. But how do you choose the right area, and how do you make sure you stay top of mind with potential clients in that area?

First, it's important to consider your resources and budget. Starting with a smaller area can help you stay within your budget and avoid becoming overwhelmed. As you improve your skills and gain more resources, you can gradually expand your farming area.

Once you've chosen your farming area, the goal is to touch each potential client at least once every month. This can be done through a variety of methods, including door knocking, direct mail, and social media. It's important to be consistent and persistent in your efforts to stay top of mind with potential clients.

A small, manageable farming area can also create a sense of accomplishment and help you stay motivated. Remember, the aim is not to reach as many people as possible, but to build strong connections with the people in your farming area. By consistently nurturing those connections, you'll be more likely to generate leads and make sales.

In summary, staying top of mind in your farming area requires careful planning, consistent effort, and a focus on building strong connections with potential clients. By taking a strategic approach and staying persistent, you can generate more leads and grow your real estate business.

Key Takwawyas: 

1. The first goal of realtors is to build up their resources, which includes contacts and money, and their first area should be chosen carefully, starting with a smaller area and gradually adding more as skills improve.
2. Realtors should be mindful of their materials budget and avoid choosing an area that is too big, as this can lead to discouragement and difficulty in consistently following up with prospects.
3. Touching each store in the farming area once every month is essential for staying top of mind with potential clients and increasing the likelihood of being contacted when they are ready to make a housing choice.
4. Consistently nurturing relationships with potential clients in the farming area helps to establish trust and build a sense of accomplishment, which can boost morale and motivation for continued success in the real estate game.