Are you a real estate agent struggling to close deals? Have you considered the power of door knocking? In this blog post, we will discuss the art of door knocking for realtors and how it can help you build familiarity with your prospects and ultimately close more deals.

Key Takeaways:

1. Priming is Key: Before you knock on a prospect's door, make sure you have planted the seeds of familiarity. This can be done through leaving a flyer or sending a postcard. This way, when you show up, you are not a stranger, and the prospect will be more receptive to what you have to say.
2. Personalize Your Approach: When you knock on a prospect's door, make sure to introduce yourself and let them know that you dropped off a flyer or postcard the previous day. This will make them feel more comfortable and will give you an opportunity to connect with them on a personal level.
3. Have a Clear Call to Action: Whether it's an open house, a new listing, or simply an invitation to talk further, make sure you have a clear call to action. This will help you to close more deals and build stronger relationships with your prospects.

Examples:

1. Ashley is a real estate agent who specializes in a particular neighborhood. She leaves a postcard at each home in the area, inviting them to an upcoming open house. The following day, she knocks on each door and introduces herself, mentioning that she left a postcard the day before. She then invites them to the open house and leaves a flyer with more information.
2. John is a real estate agent who has just listed a new property in a desirable neighborhood. He drops off a flyer at each home in the area and then knocks on each door to introduce himself and invite them to the open house. He also offers to provide a free market analysis for their property if they are interested in selling.

Definitions:

1. Priming: Priming is the process of preparing someone to be more receptive to a particular message. In the context of door knocking, this can be done through leaving a flyer or postcard prior to knocking on a prospect's door.
2. Call to Action: A call to action is a clear request for the prospect to take a particular action, such as attending an open house or scheduling a meeting to discuss a property.
3. Farming Area: A farming area is a geographic area that a real estate agent specializes in, typically with the goal of generating leads and closing deals in that particular area.

If you're ready to take your door knocking skills to the next level, sign up for our Door Knocking Master Class for Realtors. Our comprehensive program will teach you everything you need to know about door knocking, from what to say to how to design your materials. Don't miss out on this opportunity to conquer your farming area and close more deals!