As a real estate professional, it's important to consider all marketing strategies and their potential impact on your business. One such strategy is putting your face on your real estate vehicle. While it may seem like a good way to increase brand recognition, it's important to weigh the costs and benefits before making a decision. Here are three key takeaways to consider:

1. A cost-benefit analysis is crucial for every marketing decision. Before investing in any marketing material or strategy, it's important to conduct a cost-benefit analysis. This means weighing the potential benefits against the costs to determine if it's worth pursuing. This includes putting your face on your real estate vehicle.
2. In-your-face marketing may hinder your game. While having your face on your real estate vehicle may increase brand recognition, it can also have a negative impact on potential clients. Some may find it off-putting or unprofessional, and it may hinder your ability to gain their trust.
3. Consider the potential business gained versus the cost. When deciding whether to put your face on your real estate vehicle, it's important to assess how much business it may bring in versus how much it will cost. If the potential gain outweighs the cost, it may be worth pursuing, but if not, it may be best to focus on other marketing strategies.

Examples:

1. A real estate agent in a small town decided to put her face on her vehicle as a way to increase brand recognition. However, she found that it had the opposite effect and many potential clients found it unprofessional. She ultimately decided to remove it from her vehicle and focus on other marketing strategies.
2. Another real estate agent in a large city found that having his face on his vehicle increased brand recognition and brought in new business. However, he made sure that the design was tasteful and professional to avoid any negative impact on potential clients.

If you're looking to improve your marketing strategy and generate more leads, sign up for the Door Knocking Master Class for Realtors. We'll cover a range of marketing strategies, including cost-benefit analysis and effective branding techniques, to help you take your business to the next level. Don't miss out on this opportunity to learn from experienced professionals and achieve your business goals.