Are you a real estate agent looking to approach expired listings without breaking the bank on marketing materials? Look no further than having two versions of your seller's guide! In this blog post, we'll discuss the benefits of having a full-size and mini version of your seller's guide, as well as provide examples of how to effectively use each one. Here are the three key takeaways:

1. Have two versions of your seller's guide: a full-size guide and a mini guide.
2. Use the mini guide when approaching expired listings or when handing out a lot of materials quickly.
3. Use the full-size guide for listing presentations and sit-down interviews.

Let's dive deeper into each takeaway. A full-size seller's guide is comprehensive and impressive, with multiple pages and thick cardstock. It's perfect for listing presentations and sit-down interviews, where you have a captive audience and want to showcase your expertise as a real estate agent. On the other hand, a mini seller's guide is a condensed version of the full-size guide, with just one or two glossy pages. It's cost-effective and can be used when approaching expired listings or handing out marketing materials quickly. It still includes all the essential information a potential client needs to know about your services and your approach to real estate.

To see how effective having two versions of your seller's guide can be, let's look at some examples. One agent uses the mini guide to approach expired listings in a particular farming area. They hand out the mini guides to every homeowner in the area and receive several calls from interested clients. They use the full-size guide for the subsequent listing presentations and successfully gain several new clients. Another agent uses the mini guide when attending local community events, such as farmers' markets or town fairs. They hand out the mini guides to interested attendees and use the full-size guide for follow-up meetings with potential clients.

If you're interested in learning more about real estate marketing strategies, including using seller's guides to generate leads and conversions, sign up for the Door Knocking Master Class for Realtors. In this class, you'll learn how to effectively utilize various marketing strategies and take your real estate business to the next level. Don't miss out on this opportunity to achieve your business goals!

Definitions:

• Seller's guide: A marketing tool used by real estate agents to showcase their services and approach to real estate. It typically includes information about the agent's background, the real estate market, the home-selling process, and the agent's marketing plan.
• Expired listings: Listings that were previously listed for sale but were not sold during the contract period.
• Cost-effective strategy: A strategy that is designed to achieve a goal while minimizing costs and maximizing returns.