Now let’s dive into a few more Benefits of Being At the Door

BENEFITS OF BEING AT THE DOOR

When you are at the door, you have more information to work with. You are face-to-face with your prospect. When talking at the door, you have a direct feedback loop that you don’t have over social media, the phone, email, or any other form of contact. This is a massive advantage.  

At the door, you can read the prospect's body language and micro-expressions and adjust your strategy accordingly. You can take all that visual feedback into consideration in the moment. Some people are oblivious to their own body language. As an agent, you learn to read people even when they're not aware of their own body language. You can take their body movements, eye movements, and nodding as feedback. 

When talking with someone who’s right in front of you, you can answer the following: 

Is the person receptive? Do they seem open or closed? 

Is the person smiling? 

Are they looking at you or looking around?

As you get more experienced with door interactions, you’ll also learn people’s micro-expressions. For example, if somebody says they're not moving while nodding their head, they are likely thinking about moving but not telling you. People’s body language and micro-expressions at the door will speak to you. All of this feedback is why being at the door is better than other forms of prospecting, such as cold calling. 

Another reason to knock is that you’ll be a seller's agent (aka the listing agent). This usually means you get two transactions instead of just one. When a homeowner sells, they almost always buy again. When you target prospects at their door and get listings, you also score buyers. As a listing agent, you also have more control. When you are a listing agent, you control your schedule and you can control your day. That is another prime reason to score your clients at the door. Door knocking is a strategy of targeting sellers to get buyers.  

Door knocking also gives you the advantage of YOUR body language and micro-expressions. When you are in front of someone, you create connection by allowing them to see you in all your expressions. Your body language works to your advantage, even when you appear a bit nervous. If you're at the door, and the person sees you are trying, they will likely look at you kindly.  Even if you are fumbling a bit with your planned script, they will see you are being genuine.

In other forms of prospecting, people cannot read much about you. When prospecting in other ways, such as cold calling, the prospect does not build any connection with you at all. As a result, they also don’t feel obligated to engage with you. They don't know who you are. They don’t care. And they wouldn’t know you if you crossed paths again later. 

When you are at the door, you start your interaction prepared and have control over your first impression. You also have control over your final impression and how the interaction ends. You choose when to leave the door. You have the ability to end every door visit on a positive note, even when they say no. When you leave on a positive note, that door is never entirely closed to future contact. If they’ve seen you, a seed has been planted. Farming takes time, and those seeds may still grow.

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