Key Takeaways:

• Establishing personal rules in the real estate game can help you stay focused on your goals and achieve success.
• Personal rules are unique to each agent and should align with their values and vision for their business.
• Examples of personal rules in the real estate game include prioritizing prospecting, prioritizing long-term clients over quick sales, being selective about your team and clients, and maintaining a reliable reputation.

In the real estate game, it can be easy to get sidetracked and lose focus on your goals. Personal rules can serve as a guiding light to keep you on track and aligned with your values and vision for your business. These rules are unique to each agent and should reflect what's important to them in their real estate career.

One example of a personal rule is prioritizing prospecting as equally important to servicing clients. It's easy to get caught up in serving current clients and neglecting new business development. However, prospecting is essential to keeping your pipeline full and ensuring future success.

Another personal rule could be prioritizing long-term clients over quick sales. While quick sales may bring in immediate revenue, long-term clients provide more stability and ongoing business opportunities. Choosing the right clients can make a huge difference in the success of your business.

Being selective about your team and clients is another important personal rule. Your team can either help or hinder your game, so it's crucial to choose wisely. Similarly, accepting the wrong clients can lead to a lot of frustration and wasted time. Being selective can help you focus on the clients and team members that are the best fit for your business.

Finally, maintaining a reliable reputation is a personal rule that is essential in the real estate game. Your reputation is everything in this industry, and doing what you say you will do is crucial for building trust with clients and colleagues.

Establishing personal rules in the real estate game is a powerful way to stay aligned with your values and vision for your business. They can serve as a source of inspiration and motivation to keep you focused on achieving your goals.

Sales Pitch:

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Vocabulary:

Prospecting: The act of searching for potential clients or customers.

Pipeline: A series of potential clients or customers that an agent is actively working on converting into actual clients or customers.

Reputation: The beliefs or opinions that are generally held about someone or something; the overall impression that a person or business gives to others.

Selective: Being careful or thoughtful in choosing something or someone. In the context of the lesson, being selective refers to choosing the right clients and team members that are the best fit for your business.

Endurance: The ability to withstand hardship or adversity over an extended period of time. In the context of the lesson, endurance refers to the ability to stay focused and committed to your goals, even when faced with challenges.

Recommended books:

1. "The Millionaire Real Estate Agent" by Gary Keller, Dave Jenks, and Jay Papasan
2. "The One Thing" by Gary Keller and Jay Papasan
3. "The Miracle Morning for Real Estate Agents" by Hal Elrod, Michael J. Maher, and Michael Reese
4. "Fanatical Prospecting" by Jeb Blount
5. "The 7 Habits of Highly Effective People" by Stephen Covey.