Key Takeaways:

1. Notepads are a cost-effective and long-lasting marketing tool that can provide significant brand recognition.
2. By placing a business card inside the notepad, you can increase the number of touches and opportunities for brand recognition.
3. Consistency is key in utilizing notepads as a marketing tool - make sure to include them in your overall marketing strategy.

Notepads are a popular marketing tool in the real estate industry due to their cost-effectiveness and longevity. One key takeaway is that notepads can provide significant brand recognition over time. Unlike flyers or other materials that may be thrown away, notepads tend to live on desks and in drawers for a long time. By having your branding and contact information prominently displayed on a notepad, you can ensure that potential clients will see your name every time they use the notepad.

Another important takeaway is the value of including a business card inside the notepad. This increases the number of touches and opportunities for brand recognition. For example, if a potential client picks up the notepad and sees the business card, they may decide to keep the card for future reference even if they don't need your services at the moment.

Consistency is also crucial in utilizing notepads as a marketing tool. Make sure to include notepads in your overall marketing strategy and distribute them consistently to increase their effectiveness.

Two examples of using notepads in real estate marketing include:

1. A real estate agent includes a notepad with their branding and contact information in a welcome package for new homeowners in the area. The homeowners use the notepad regularly and are reminded of the agent's services each time they do so.
2. A real estate team includes notepads with a business card inside at their open houses. This provides an opportunity for potential clients to take the notepad and business card home with them, increasing the chances that they will contact the team in the future.

Definitions:

• Brand recognition: the ability of consumers to recognize a brand and associate it with specific products or services
• Touches: the number of times a potential customer interacts with a brand or marketing material
• Consistency: the quality of always behaving or performing in the same way or achieving the same results

In conclusion, notepads are a powerful marketing tool in real estate due to their cost-effectiveness, longevity, and potential for brand recognition. By including a business card inside the notepad and consistently distributing them as part of your overall marketing strategy, you can increase the number of touches and opportunities for potential clients to remember your services. To learn more about effective real estate marketing strategies, consider signing up for a door knocking master class for realtors to gain valuable insights and techniques for success.