In the world of real estate marketing, the seven touch plan is a powerful strategy to engage potential clients and build lasting connections. One material that stands out as a valuable investment for your touch plan is the humble notepad. In this blog post, we'll explore why notepads are an excellent choice for your marketing investment and how they can leave a lasting impression on prospects.

Notepads: A Timeless Investment

When it comes to choosing materials for your seven touch plan, notepads are a timeless investment. Consider how many notepads you've had and still have in your home over the years. They're everywhere, from your desk to your kitchen and even in your junk drawer. People need and keep notepads, making them a practical and long-lasting choice for your marketing efforts.

Maximizing Exposure and Drop-Off Options

Notepads offer unparalleled exposure compared to other materials. As prospects use the notepads in their daily lives, your branding and message will be front and center, continuously reminding them of your services. Additionally, you have various drop-off options, providing notepads as often as every second touch without fear of overloading your prospects.

Longest Lasting Print Material

Studies have shown that notepads are the longest-lasting print material in a prospect's home. Unlike flyers or brochures that may get discarded or forgotten, notepads remain useful and relevant, living in your prospect's homes forever. This extended exposure ensures that your brand remains top-of-mind when they are ready to make a move.

A Well-Received Gift

People never get tired of receiving free notepads. In fact, they are often appreciated and welcomed, as they serve a practical purpose in daily life. As you provide notepads as part of your seven touch plan, you demonstrate thoughtfulness and consideration for your prospects' needs.

Personalized Rapport Building

Notepads also offer a unique opportunity for personalized rapport building. On the top page of the notepad, you can include a personalized message to warmer contacts, further strengthening your connection with them. This pro tip adds a personal touch to your marketing efforts, enhancing your rapport with potential clients.

Incorporating notepads into your seven touch plan is a strategic investment that yields long-lasting results. With their practicality and usefulness, notepads become an integral part of your prospects' daily lives, keeping your brand and message at the forefront of their minds.

As you consider materials for your marketing efforts, remember the timeless appeal of notepads. Their longevity, versatility, and personalized touch make them a perfect choice to build lasting connections with potential clients. Embrace the power of notepads and watch as they become the bridge that brings you closer to your real estate goals in the dynamic and rewarding world of real estate marketing.