Welcome back, realtors! In today's blog post, we'll be discussing the power of personalization in real estate and how something as simple as sending a thank you card can have a significant impact on your business. Here are the three key takeaways from this lesson:

1. Personalization goes a long way: Taking the time to personalize your interactions with potential clients can make all the difference. Sending a handwritten thank you card after an open house or a meeting shows that you appreciate their time and value their business. It's a small gesture that can leave a lasting impression and set you apart from other realtors.
2. Consistency is key: Consistently reaching out to potential clients and following up with them can help build trust and establish a relationship. This can be achieved through door knocking, attending community events, or sending regular emails or newsletters. By staying top of mind, you increase the likelihood that they will think of you when they are ready to buy or sell their home.
3. Saturation is effective: Focusing on a specific area or complex can be an effective strategy. By consistently door knocking or marketing to the same area, you become a familiar face and build a reputation as the go-to realtor in that location. This can lead to referrals and repeat business.

To demonstrate the lesson being taught, let's look at two examples. First, imagine you attend an open house and meet a realtor who takes the time to ask about your needs and preferences. After the open house, you receive a handwritten thank you card in the mail, personalized to your name and the property you viewed. How would you feel? You would likely remember that realtor and consider them for future real estate needs.

In another scenario, a realtor consistently door knocks in a specific area and attends community events. They make an effort to get to know the residents and build relationships. When someone in that area decides to sell their home, who do you think they will call? The realtor they have built a relationship with and trust.

Now, let's define the top three key words used in this lesson:

1. Personalization: the act of tailoring something to meet individual needs or preferences.
2. Consistency: the quality of being reliable and steady in behavior or performance over time.
3. Saturation: the act of fully occupying or using up a particular area or market.

In conclusion, sending thank you cards, being consistent in your outreach, and focusing on a specific area or market can help boost your business as a realtor. Take the time to personalize your interactions with potential clients, and you will stand out from the competition. If you're interested in learning more about how door knocking can help grow your business, sign up for our Jordan McKee masterclass today. We offer a seven-video series on how to build your empire from door knocking. Don't miss out on this opportunity to take your real estate business to the next level.