Key Takeaways:

1. The first touch in layering for door knocking should always be priming, not knocking.
2. Priming involves handing out information to your farming area without knocking, to prepare them for your next step.
3. After priming, you can then move onto knocking, and can split your farming area into zones to make the process more manageable.

Example 1:

Let's say you want to conquer a new farming area. Instead of immediately knocking on doors, you first want to prime the area. This means handing out information, such as flyers, to every house in the community. This step helps prepare the community for your arrival and sets the stage for your next step, knocking.

Example 2:

Another way to prime your farming area is to split it into zones. This makes the process more manageable, allowing you to focus on one zone at a time. For instance, you can prime zone 1 by handing out flyers to every house in that area, and then move onto knocking in that same zone once you've finished priming it.

Definitions:

1. Layering: A door knocking technique that involves multiple touches with a prospect before attempting to close a deal.
2. Farming area: A specific geographic area targeted by a real estate agent for marketing and prospecting purposes.
3. Priming: The first step in layering, which involves handing out information to a farming area without knocking to prepare them for future interactions.

If you want to learn more about the power of priming and how to conquer your farming area with door knocking, join our Door Knocking Masterclass at Agent Renovation. Our program is designed to take you through each step of the process, from what to say to how to design your materials. Let us guide you in achieving your real estate goals and putting dollars in your pocket. Sign up now and start conquering your farming area today.