The Significance of Prioritizing Expired Listing Follow-Up in Real Estate

expired listings follow-up persistence prioritizing leads real estate real estate business tracking system Jul 12, 2023

Meta Description: Discover the importance of including expired listings in your real estate follow-up efforts. Learn how prioritizing these leads can yield significant results and benefit your real estate business. Develop a system for tracking and consistently following up with expired listings to maximize your success.

Introduction:

As a real estate agent, effective follow-up is crucial for nurturing leads and achieving success. When it comes to prioritizing your follow-up efforts, expired listings play a vital role. In this video lesson, we'll delve into why including expired listings in your follow-up strategy matters and how it can positively impact your real estate business.

Key Takeaways:

 

  • Expired listings indicate homeowners who have previously shown their intention to sell.
  • Incorporating expired listings in your follow-up efforts can yield significant results.
  • Persistence and consistency are key when following up with expired listings.
  • Implement a tracking system to ensure no expired listing falls through the cracks.

 

The Importance of Prioritizing Expired Listing Follow-Up:

As a realtor, it is essential to prioritize expired listings in your follow-up efforts. Homeowners of expired listings have already demonstrated their desire to sell their property, making them more receptive to your expertise and guidance. By focusing on expired listings, you tap into a pool of motivated sellers actively seeking the assistance of a real estate professional to achieve success after previous unsuccessful attempts.

Persistence and Consistency in Follow-Up:

To succeed with expired listings, persistence and consistency are key. Develop a systematic approach for tracking and following up with these leads to ensure none of them slip away. Regularly monitor the Multiple Listing Service (MLS) for expired listings and set up alerts to stay informed and be among the first realtors to contact the homeowners.

Recommendations:

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Examples:

Example 1: A diligent realtor meticulously tracks and follows up with expired listings in their area, resulting in multiple successful listings and sales. By consistently reaching out and offering their services, the realtor demonstrates their unwavering commitment to helping homeowners achieve their goals.

Example 2: Another realtor sporadically follows up with expired listings but fails to prioritize them in their follow-up efforts. Consequently, they miss out on potential opportunities to secure listings and expand their business.

Conclusion:

Incorporating expired listings into your real estate follow-up efforts can yield significant results. By prioritizing these leads and maintaining consistent communication, you showcase your dedication to assisting homeowners in achieving successful property sales. Don't overlook the potential of expired listings for growing your real estate business. To enhance your follow-up strategies further, sign up for our Door Knocking Master Class for Realtors and gain valuable insights to propel your real estate career to new heights.

Complimentary Templates:

Neighborhood Flyer

Complimentary Workbooks:

Time Audit Exercise

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