When you set your door knocking plan, you need to have a daily knocking goal. That will tell you how much time you need to spend on it. From there, you have to manage your time and prioritize that time in your day. 

When you start anything new, it is always wise to know how much time it's going to take. That way, you can plan accordingly and manage your time more effectively. And in the real estate game, effective time management is essential to leveling up your game. 

Effective time management means devoting your time to the right activities and not allowing yourself to become sidetracked by anything else. In real estate, admin work and lead tracking can often sidetrack you. Agents often use “too much office work” as an excuse for getting out to do the real prospecting work in their game. This is not good time management. To avoid that pitfall, Module 8 is an entire module on lead tracking. The bottom line is that you need to eliminate or minimize anything that takes up your time but does not feed your goal.

When you have a clear notion of what you want to achieve, it is easier to say no to other things.  That is another good reason for setting and remembering your revenue goal. It tells you how many doors you need to knock on weekly. Now, you just need to prioritize to create time in your game for it. That means concentrating only on what matters for your goal. It means mastering the skill of saying no to everything else. You have to set your top priorities and make compromises. What can you say no to in your day that will allow you to focus on your goal? In this case, what can you say no to in your day that will open up more time for door knocking?

Agents generally say yes to doing way more than they need to be doing in a given period. Much of it has nothing to do with hitting their targets. Much of it is “busy work” and not productive work. 

Another consideration is that as humans we have a funny habit. We usually overestimate what we can accomplish in a longer horizon (such as a year) and underestimate what we can accomplish in a well-planned day. You can actually get quite a lot done in a day when you block your time and eliminate distractions or time wasting activities. 

So I’m challenging you to get your day in order. It’s time for you to see just how productive you can be in a day. And it’s time for you to make time for your new priority, door knocking. 

ACTION STEP: It’s time to take inventory of your typical real estate days. Where is all your time going? How much time are you spending on things that don’t help you win?   

Use the exercise included in the downloads to answer these questions. You will see very clearly how you are spending time in your game. It will help you see what is productive time and what is not. Then, when you say NO to the things that aren’t contributing to your wins, you will surprise yourself. You will have so much more time to say YES to door knocking and other productive game activities. The goal of this exercise is to help you commit to better time management as  you move forward in your game. 

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