Key takeaways:

1. Knowing whether your marketing is push or full marketing is crucial in developing an effective marketing strategy as a realtor.
2. Push marketing involves pushing your message out to your audience, while full marketing aims to pull your prospects in with calls to action.
3. Converting push marketing to full marketing can increase its effectiveness and improve lead generation.

Definitions:

1. Push Marketing: A marketing approach where a company pushes its message out to a large audience, usually through advertising or other promotional efforts.
2. Full Marketing: A marketing approach that aims to pull prospects in through compelling calls to action and other lead generation tactics.
3. Calls to Action: Specific instructions given to prospects to encourage them to take a particular action, such as signing up for a newsletter or requesting more information.

Examples:

1. A realtor uses push marketing by placing an ad in a local newspaper. To turn this into full marketing, they could add a call to action at the end of the ad, such as "Contact us now for a free consultation."
2. A real estate team sends out a monthly newsletter to their database of leads. To make this full marketing, they could add a lead magnet, such as a free home valuation tool, to encourage prospects to take action and engage with the team.

Ready to learn how to effectively utilize push and full marketing in your real estate business? Sign up for the Door Knocking Master Class for Realtors, where our expert instructors will guide you in developing a comprehensive marketing strategy that incorporates both push and full marketing tactics. Don't miss out on this opportunity to take your business to the next level.