The next thing to prepare for in your game is who might answer the Door. 

You will generally meet the following categories of people at the door.

– Decision-makers and owners

– Non-decision makers in an owned home

– Renters

You’ll need to get good at adjusting your strategy of what you say based on who answers the door. 

Decision-makers and Homeowners 

Decision-makers provide the best chance for eventually gaining a lead. 

You can steer the conversation by asking questions to learn more about them and whether they would ever contemplate selling their home. You can offer little  insights about the community’s property values to see if they are interested.  If they show interest in listening to you, you can start to share even more market information with them.

As a starting point, you can use the script guidelines to help you steer the conversation. You can also base what you say on what materials you are leaving. 

You’ll learn those exact scripts later in this module. Just remember to always play the interaction as naturally as possible. You never want to appear stiff or scripted. 

Non Decision-makers

When they answer the door, ask if a decision-maker is available. If not, give the material to the person and ask them to let the decision-maker know you popped by with it. If your information is valuable, the person is very likely to do this. 

Leaving material with a non-decision maker still counts as a “touch” and primes the decision-maker for when you return.

When a child answers, ask if the parents are home so you can speak with them directly. If they are not available, simply leave your material and go.  Renters
Don’t assume they always plan on renting just because they’re currently renting. 

Every renter has different reasons and personal circumstances. You can ask renters if they are thinking about buying in the neighborhood in the future. A few other questions you can ask renters are: Have you lived in the neighborhood for long? Do you know anyone interested in selling their home?

In a later lesson, we’ll go over various conversation starting questions that apply to almost anyone you meet at the door. 

Remember, you want to adopt an abundance mindset. With this in mind, remember that there are opportunities behind every conversation. You are farming and door knocking to become more familiar in your community. Every conversation is helping you do that, even when they say no. Follow all of the Agent Renovation accounts:

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