Why Choosing the Right Signage Matters in Real Estate: A Lesson on Safety and Professionalism

advertising clients door knocking marketing open house professionalism real estate safety signage May 10, 2023

Key Takeaways:

  1. The type of signage you choose reflects your professionalism and can affect how clients perceive you. Cheap, tacky signs may give the impression that you are not a serious realtor.
  2. Safety should always be a priority when selecting signage. Signs with sharp edges or those that are difficult to handle can pose a risk of injury to yourself or others.
  3. Choosing high-quality, well-designed signs can not only help you appear more professional but also ensure that you operate safely on the job.

Example 1: The metal-framed yard sign. This type of sign is cheaply made, looks tacky, and can even be dangerous. The metal frames can be floppy when in the ground, and they have sharp edges that can cause injury. Instead, opt for a high-quality sign with a more finished edge that won't damage your vehicle or cut your clothing.

Example 2: The yard Open House sign on a metal stake. These signs may be cheap and easy to use, but they pose a significant risk of injury. Stepping on the metal stake can cause serious harm, and the sharp edges can damage your clothing or vehicle. Choose a safer option, like a well-designed open house sign that won't pose a risk to yourself or others.

Definitions:

  1. Signage - any kind of visual communication that is designed to convey information or promote a message.
  2. Tacky - lacking in taste, style, or elegance.
  3. Composite - a material made up of two or more distinct substances, often combined to create a stronger, more durable material.

If you're a real estate agent, safety should always be a top priority. Choosing the right signage not only ensures that you appear more professional to potential clients but also helps to prevent accidents and injuries. Don't make the mistake of using cheap, tacky signs that could harm your reputation and pose a safety risk. Instead, invest in high-quality, well-designed signage that will make a lasting impression on clients and keep you and others safe on the job.

If you're looking to improve your real estate signage skills, consider signing up for our Door Knocking Master Class for Realtors. In this comprehensive course, you'll learn everything you need to know about selecting and using the best signage to attract clients and stay safe on the job.

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Time Audit Exercise

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