The next important thing to prepare is Your Mindset

You need to set your mindset before you start knocking. You need to always start with a positive mindset. Remember your house number goals. Remind yourself why you are doing this. Remind yourself that you are providing value to every homeowner you talk to at the door. You are giving them the opportunity to learn their home’s value. They might not know about the current market or other valuable pieces of information that could help their family. You are bringing so much value to each door. How you speak to yourself matters. It affects your interactions. So tell yourself you are bringing value before you reach the door. And believe it. 

On your way to your area, you should already be getting excited about helping this community! Even when someone doesn’t want to talk to you at the door, you’re providing value to your area. All you need is one door to talk to you because that one conversation will indirectly provide value to the entire community. Remember that every NO takes you closer to that next YES. It doesn’t matter if not everyone wants to talk to you. And there are so many reasons the community is benefiting from you working in it. So remember all of this as you get ready to go out knocking. It is a good time to revisit some of the rejection-proofing tips we went over in Module 3. 

Also, don’t overthink anything before you go out knocking. Women have the hardest time mentally preparing themselves for door knocking. They think things like, “I don't look good enough today” or “I don't feel good enough today.” Women are masters of over-thinking and being overly critical of themselves. Meanwhile, male agents are more likely to just get the job done. They don’t overthink it as much. Women can learn something from this just-do-it kind of thinking. I tell my agents to say this before they go out knocking. “I ONLY have to hit X amount of doors. I ONLY have to speak to X number of people.” This makes going out and knocking look simple and easy. And that’s because it is! 

Watch out for excuses popping up in your game. Don’t let them get in the way of reaching your goals.

I see agents come up with so many excuses to avoid door knocking. I’m not just talking about female agents now. I am talking about all agents. Agents make excuses to avoid doing the work. They say things like they don’t have enough energy that day or they don’t have enough time. These excuses rarely reflect the truth of the matter. 

The truth is that they are avoiding it because they are afraid of failure or rejection…or they worry what people think of them. They worry, “How do they feel about ME coming to their door?” The excuses pop up because they are overthinking all of this instead of taking action. I’m here to remind you to not get up in your head about it. No one is thinking about YOU or rejecting YOU. It’s not personal. Anything that happens at the door is just business. Just move on to the next door, and the next and the next. Just keep going. But you have to get started first. No excuses!  It’s all about having an action mindset. 

Remember that real estate is a job that requires you to take action. You have a revenue goal. Prospecting is your route to achieving that goal. Go out and get after it. Doing the work is part of your job. Don’t think of it as a choice. It’s a requirement. Don’t decide. Just act. DON’T OVERTHINK. Just go. 

Set the mindset that you’re just doing what needs to be done to meet your goals. 

Remember the affirmations you printed off in Module 3? I want you to get those out again. Keep those close to your prep checklist. Affirmations really help with setting your mindset. I always use them in my own game and encourage you to do the same!  

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