Observation of the day: The trick in real estate is to not play the game of 'impressing' other agents. The goal is to sell homes and earn dollars in order to do everything you ever dreamed of with your life. What do I mean by this?

I mean, have you ever considered how much TIME agents spend online? Most agents are online more than in the field. WHO is their audience? Take a moment to go to your favourite agent pages, and go through their comments and likes on their post. 99% of them are just agent to agent. I bet if you were to cross reference their social connections with sales - none of those agents did deals together. This is what I call the trap of impressing agents. In my opinion this is a distraction to the goal - The goal is to go to 'work' and win, and then have a life. This is why I teach building your real estate as a business and not as a source of validation. Consider who you are spending ALL that time for to impress with content? Is it clients or is agents? One will equal winning the game and one will not.