If you want to get strong right here in the Game of Real Estate, I actually called out the neighbourhood. So on the very top, Amazon and dendrites are two sub-areas, aka zones of a region. They are both in West Vancouver, and I have put them here instead of the word West Vancouver because it's like if you were in Chicago and you said, This fire is for Chicago; who cares?

If someone asks you what real estate is doing, you must respond where? What neighbourhood is real estate local, meaning to each neighbourhood? You can only have a general stats flyer for part of the city that will be of no purpose and have no value for most people you will interact with.

Instead, call your audience out. If your audience lives in Ambleside and done Deray, it should say Ambleside and dandy. Not the city name. Go with the neighborhood name, and call them out. So when the person receives this, they go, Oh, I live in Ambleside and wonder what's happening in Ambleside, and they'll be more engaged with your flyer immediately.