Agent Renovation Enters the Real Estate Game

Welcome to Agent Renovation

How can you win a game without knowing the rules, what direction to move in and having strategies for making moves? You can’t. Every game needs rules or instructions, directions and strategy.
Enter Agent Renovation and the game of real estate.
As you’ll learn, real estate is a game and now you can consider Agent Renovation your go-to for all your necessary real estate game playbooks. 

You’ve probably encountered playbooks at other points in your life, even if it was just for a board game. It provides you instructions for what to do, how to make decisions, and how to move across the board. You can’t start the board game without it and once you have it on hand, you know exactly how to keep moving forward and across the board.

Agent Renovation is going to keep you moving forward, and keep you on track, in your real estate game.

In real estate, preparation is essential to win. When you are prepared with established moves for any situation, few things can knock you off course.

In this first course, you’ll learn to master everything to know and strategize as it relates to door knocking. And no matter the market conditions, where you live or what your access to resources, becoming a master at door knocking will level up your game. Here, you'll be guided through every stage of the process.

Are you ready to get your boots on the ground to begin winning in your game?

Just a note though that Agent Renovation doesn’t sugar coat anything. You’ll be told it like it is when it comes to what it’ll take for you to succeed in your real estate game. Then, it’ll be up to you to do the work!

A. Agent Renovation Enters The Real Estate Game

i. My Story & Story of Agent Renovation

I'm Ashley Nielsen and welcome to Agent Renovation.

Before this current evolution into Agent Renovation, it was just Ashley.

And the first thing for you to know about me is that I don't see real estate or the job and role of a realtor the way most other people see it. When I look at the world of real estate, I see possibilities for strategizing in every area of the industry.

When I started out in real estate, no one ever taught me it was a game though. I figured it out, made my plan, and stayed committed. I wanted to escape the herd of agents in my city and rise to the top of the game. I decided that I didn’t even want to be in the same lane as the over 14,000 other agents in my city. Rather than competing with 14,000 other agents, I taught myself to compete with myself and keep leveling up my goals and achievements. The only thing I was competing against was my own wins.  When I figured out that game, all I had to do was put one step in front of the other. I put my head down and took one step forward each day while keeping my eyes on my goals and began reaching my real estate goals, one after another.

Then, when I wanted to switch lanes to where I could play at a much higher level, I decided to open my own office and raise my own team. I had already started my other brand, Soul Renovation, and I wanted to bring some of that spirit to raising the vibration and level of my real estate game. I was stepping into my own lane where I could set the rules, running my own office using everything I had learned and mastered in real estate up until that point. Challenging and competing with myself, I had accomplished goals and implemented strategies in my own real estate game. With my office, I wanted to elevate my real estate game to a new level, training other agents to do the same for themselves. That's when I started to not only look at the real estate game as my game but when I started to look at it from an overview perspective as being the bigger real estate game that anyone could learn to play. Opening that office took my game to new heights, but in different ways than I expected. It actually taught me how to deliver the ideas around my strategies and real estate gamification in a way that it could land for other agents.

Basically, I went through three stages of evolution in my game. I learned the lessons and gamification myself. Then I learned to implement strategies in my own game. Then, lastly. I had to learn how to teach others through my lessons so that they could implement the strategies in their agent game. Ultimately, I was able to raise a team of agents, some of whom had never sold real estate ever before in their lives, and turn them into highly profitable, extremely successful door knocking pros.

Opening up an office and training other agents, I learned a lifetime of real estate knowledge and it crystalized my view of real estate as a game. And through trial and error, I learned the best way to teach other agents how to play this game. Over the last five years with my office, I’ve had the ability to execute and test my strategies on a larger scale with agents of varied age, experience and personalities as well as in a fluctuating market. That gave me the ability to study and learn what consistently works even more than when I was just applying any of this on my own. I had an army of agent soldiers on the ground testing what I was teaching. With that large number of agents bringing me back data, I could get an even better read on all of the strategies. I could see what went right and what went wrong. I could see what material got them in the door and what material got the door slammed. At one point, I had 13 agents on the ground knocking every day, bringing me back all that information. I had the numbers to be able to look at the math and the metrics of door knocking on such a large scale while also being able to break things down very precisely. I learned how to craft rules, strategies and a bigger vision in the real estate game (literally with my own unique visual CRM system). I learned to break it all down into the steps everyone could understand so that they could see where and how they could pass levels in the game. I mastered the real estate game on an entirely new level and in a way that helped agents at any level in their game.

All of that raised me to the top of my game, and now my experience and my knowledge of the industry is most relevant to teaching you to master your game. I now clearly see how it all was my training camp for writing this course for you.

All of that agent training was necessary for me to arrive full circle at being this teacher for you. It taught me how to win big in the real estate game, but more importantly it has allowed me to teach you how to win big in your game. I love what I learned, but I’ll be honest. Learning all of those lessons cost me easily half a million dollars. I don’t want you to have to put in that kind of investment, or have to open your own office and raise a team, to get these lessons. That’s why I have now taken the step to launch realtor-specific online training courses. Every single course and lesson is based on practical learning from my own agent life and from years training other agents to build or transform their real estate approach from the ground up in order to win in the game. I’ve mastered the game and how to share the game’s best strategies.

Agent Renovation’s mission is to help you figure out and meet your goals without having to put in a mammoth investment in the game the way I did. I’ve created Agent Renovation so that you can quickly get laser focused on your real estate goals and how to execute them. I’ve put all the pieces together as a blueprint for you to follow step-by-step in your real estate game. You just need to follow along as if you’re working your way down a checklist, and then do the work.

I’m here with my story and my approach to remind you that it’s time to stop playing small in your real estate game.

Once you see real estate the way I do and approach it as a game, you will never again see your agent life in the same way again. Trust that you are about to put on a new pair of glasses that are never going to come off!

And when you put in the work and push through the difficult moments as you start out, trust me - the other side is worth it. I’m here to show you what is possible! 

ii. Why Agent Renovation as a Name

I had no idea the day I opened up my real estate office that I would be starting something this big. But did it ever start something. That move initiated massive shifts in my real estate game. On every level. I began to renovate my agent life.

Thus, the name “Agent Renovation” literally means what it says. Using the knowledge and skills learned here, you’ll be able to renovate your agent life just as I, and the agents in my office, have done. You‘ll  build a new foundation and keep improving on it. This course is based on everything I’ve done and learned myself, from building my own real estate game and training countless agents through the years but my own agent life was the beginning of it all. It’s what started me on this path that led me to now teach you how to renovate yours. And applying what you learn here, you’ll be setting yourself up to win and achieve more than you’ve ever imagined before.

Agent Renovation is also an extension of my other brand Soul Renovation.

Specifically in this door knocking course, you’ll learn all the steps and strategies to renovate yourself into a successful prospecting agent with wins in the game that you can be proud of.

B. Why Am I Sharing My Expertise With You?

i. I want you to be successful in Real Estate

My mission is for you to become a master at prospecting. When you learn the process, strategies and rules for the real estate door knocking game, you’ll be able to take your prospecting game to the next level.

I want to share with you the power of door knocking, and how it can turn into massive sales.

I also don't want you to have to go through the trial and error of door knocking because I’ve already done it for you. I don’t want you to make my mistakes and have to carry the cost of acquiring this knowledge on your own the way that I had to learn it.  I’ve gone out and done the work, learned the lessons and calculated the math. I can tell you how many doors to knock on, what to hand out when knocking, when to expect your first listing, and even the legality of door knocking.  From day 1, I have tracked every step I have ever taken so that now we can teach you how to replicate our processes and systems. We know that it is a winning strategy. It works when you work. With the Agent Renovation system and steps, I am here to save you your most valuable resources; time, energy and money. While I’ve spent probably half a million dollars learning the lessons I’ll teach, I don’t want you to have to do that.

I'm not simply going to teach you how to door knock. I’m going to teach you how to build a vision, strategize, and game-play in every area of your real estate so you can fully execute your goals and win.

Consider me your go-to girl for gamified real estate  and action plans!

I want to help you win the game with a quicker path to success than years of trial and error. I want to save you from spinning your wheels so that you can build positive momentum forward and turn your real estate job into a long-term career.  Once you start winning with what you learn in this course, you will feel inspired to keep leveling up in your life as you get even better at your real estate game.

I have always felt bad for new agents. Real estate licensing teaches little about what to actually do once you are licensed. You get trained on mortgages and law, but as an agent you’re not even able to speak specifically with clients about mortgages and rates because you are not a mortgage broker! So when it comes to getting out and generating actual business and making your business work for you, you're left high and dry. There are a lot of online gurus promising gimmick ideas for your real estate and I don’t want you to fall into those traps. I want to teach you what I personally know to be effective and consistently profit-producing.  I am using my experience to not only share, but show you, what works –  and what doesn’t work. With this course, I want to show you how to make your game easier by simply using this course, which is at a much better cost than learning all of these lessons yourself.

Everyone else out there is only giving you one piece of the puzzle at a time and never really telling you what to do. They’re all teaching you the same concepts over and over again in a circle, without showing you how to take action and get real results. No one is giving you an action plan that puts dollars into your pocket. But I am. Because I really want you to win at your real estate game.

I’m giving you the tools to succeed. You’re getting real step-by-step strategies, checklists and tracking methods that will allow you to know exactly how to precisely hit and track your goals. When you start this course, you’re really stepping into your real estate game and learning how to make strategic steps in the game every day. Start doing that and then just watch your real estate game level up!