History of Real Estate

Mar 03, 2023

History of Real Estate

What is the history of real estate and the real estate agent?


Most people who hear the words “realtor” or real estate agent, know to associate it with the purchase or sale of real estate. However, it’s a profession that’s only existed in its current form in the last hundred years.

As a point of reference, in the United States, the job of the “realtor” officially began in 1908 with the foundation of the National Association of Realtors (NAR). Back then, homes were a little different than they are today. Only% 8 had telephones and only half of all homes had bathrooms! In the beginning, most agents were also men. In 1913, the association brought forward the first code of ethics to maintain standards within the industry and any of its realtors, mostly men at that time. A fun fact is that as of 2018, 63% of NAR realtors surveyed said they consider the U.S. residential real estate industry to be dominated by women.

Why are there so many women in real estate? Women have been known to perform better in real estate due to their emotional understanding skills. That’s not why they’re dominant though. The industry became dominated by women as it was an early industry to allow women, allowing them to get licensed in 1978.


Agents complain that the work is difficult nowadays, but those complaining surely were not around before to see the beginnings in the industry. Even in my recent timeline as an agent, I can remember the days before advancements such as electronic signature apps. You may find this hard to believe, but there was actually a point in time when realtors used to have to go and drive back and forth when dealing with offers. Yes, we would have to get in our vehicles and drive back and forth to see the seller or buyer face to face every single time a counter offer came in. The adoption of electronic signature programs in real estate was a game changer for realtors. It gave us back control over our time. It enhanced our ability to harness one of our greatest resources without wasting it. I can’t even count the hours I have saved since DocuSign came to the market. That example is no different than many other examples of real estate’s advancement though. Before the Internet, agents used to also actually print off copies of every listing in the area to create binders that they could carry to show to prospects when they went door-to-door! Everything that we do now was once much much harder. We have no reason to be complaining. When I started real estate, even producing the three single pieces of marketing material I use in my business were five times more expensive. Because of the accessibility to online technologies such as Canva, production costs have reduced significantly because we used to have to actually pay a designer for each and every single design. Photo shoots for homes used to be thousands of dollars and some of my earlier luxury listing videos were upwards of $5000.

When you look at the industry’s history and evolution, real estate has never been easier to do. Anything to do with real estate is now more accessible, more user-friendly, more affordable and even easier than ever before.

This little history recap should also help you appreciate just how easy it is to be in real estate these days compared to before. With all of the advancements and tools you have available to you now, there’s no reason to not to be succeeding at your real estate game.

Complimentary Templates:

Neighborhood Flyer

Complimentary Workbooks:

Time Audit Exercise

CONNECT:

Instagram

Youtube

CLICK HERE TO LEVEL UP

                   Templates For Sale

Realtor Template Master Bundle

This comprehensive package is designed to revolutionize your real estate marketing efforts. Here's a sneak peek of what you're about to learn: Realtor Template Master Bundle: Discover our all-in-one solution, featuring professionally designed templates that help you create stunning marketing materials with ease. Benefits of the Bundle: Save time, money, and effort while focusing on your primary goal – selling real estate. Aesthetics of Marketing Material: Understand the importance of visually appealing materials and their impact on brand identity, emotions, communication, and showcasing properties. Color Psychology and Social Media Algorithms: Learn how our Agent Renovation Templates leverage color psychology to appeal to clients and perform well with social media algorithms. The Realtor Template Master Bundle is tailored to meet the needs of real estate professionals and includes: 20-page Sellers Guide Template 2 Feature Sheet Templates 3 Instagram Templates 2 Coupon Templates 2-page Area Flyer / Sold Flyer These templates are easily customizable and designed with modern graphics that set them apart from the typical cookie-cutter materials used by most agents. By using the Realtor Template Master Bundle, you can elevate the visual appeal of your marketing materials and leave a lasting impression on your clients. In summary, the Realtor Template Master Bundle is your go-to solution for crafting professional documents efficiently. With this combination of winning templates, you are sure to achieve outstanding results in no time. So, dive in and discover how the Realtor Template Master Bundle can elevate your real estate marketing game!

$199.00 USD

FEATURED WORKBOOKS

The Ultimate Door Knocking Workbook For Realtors

The Ultimate Door Knocking Workbook For Realtors

EVERYTHING you need to be a MASTER at Door Knocking AND become the Top Producing Agent in your area!

Buy Now

Door Knocking Math Workbook for Realtors: EARN MORE MONEY

Agent Renovation: The Commission Math Workbook is a dynamic, hands-on guide for realtors ready to elevate their door-knocking earning potential. This workbook is crafted to turn realtors into high-earning professionals through strategic financial planning and precise action.

Buy Now

Knock, Win, Conquer: The Ultimate Door Knocking Playbook for the Ambitious Real Estate Agent

In the high-stakes world of real estate, standing out from the competition requires more than just knowledge and charisma—it demands strategy, tenacity, and an unwavering commitment to mastering the art of connection.

Buy Now