And at age elimination, Agent Renovation helps new agents and established agents learn how to run their businesses with better strategies and processes. We will look at our store windows and how we advertise with them. So come on out, let me show you what we've got going on in our store. We've got two full Windows of our listings.

Now many agents often put their new listings out there, sold it is typical to see a real estate store with new listings and sold in the windows. And although we do also have that, we started to clear away from the new listings we sold. You know, it's all great. You should put it up as social proof if you sell something. But there's a lot better way to add value.

Regarding your store windows or any outward marketing, you want to have your marketing over your clients. The difference between marketing and force marketing stands that we're marketing our windows. And this was a massive shift in our business. So we do have your traditional; I just sold this marketing. And that would be our record sale here. If you aren't going to advertise a soul, try to make it a record sale or something that will say wow; otherwise, it's just another soul.

So instead of doing the repetitive sold that people should have done word of looking at, especially if there are in your local community. They had seen this listing on your Windows or store the entire time; it was new. Great, you sold it. Throw a sale on it, but it can stay up for a while. There are much better ways to use your window space. For us, we've found a great new way, we've turned our windows more into Instagram; as you'll see here that we have engaging content now that gets the customer, aka the prospect, to ask questions, think about things and or have them meaning to come in and ask us.

So this is a great one. Let's have a look at this one. This one says questions to ask your home inspector. What condition is the house in? It discovered the home is move-in ready or needs some work. When analyzing any of your marketing, you want first to identify its marketing, push marketing or its marketing. Push marketing is where you push your message out to your audience. And that does work.

Push marketing would be something about the stock. However, you could take any piece of push marketing and turn it into a performer. For you. Anything that is all marketing means will pull your prospect in. How do you pull somebody in the fold, a man with a call to action to get them the thing? You want to encourage them to ask you something. So we have a lot of different ways in our windows marketing. For instance, instead of having the souls you've got, how much is my homework? This is full marketing because here we advertise other people's souls or not even our souls or other souls in our office. And we provide information without the prices. So if they also live in Ambleside or want to know what their homes are worth, they have enough to get an idea that they will most likely come in and ask now, what are these homes sold for? That's another reason we don't put the prices on here. We want them to have to ask us. Also, a great way to talk about phone marketing is on our flyer. Some changes were coming.

So instead of telling them what the differences are, are we ready? Do you have any questions about the regulatory changes? What is a cooling-off period? How many days will a buyer have to change their mind about a purchase? Britain is a thing of the past, people are going to be like, and they're going to come in, and they're going to ask. Instead, I couldn't read that blind bidding was coming to Vancouver. In the future, all bids will no longer be blind, and everyone will get to see everyone's bidding. But I didn't do that because if I were to do that, my prospects would have no reason to talk to me. Only give some of your information out for free. You want to position your data so that your prospects and potential client will come to speak to you so you can get a complete picture of what's going on. When you offer pieces of information on your flyers. It needs more room, time, and impact to get your message across correctly.

Instead, you want to encourage them to talk to you, and then you can adequately explain everything. Just like with an open house. A flyer is excellent. But if you can get somebody to your open house, you can tell them about the place. You couldn't sell somewhere in our house with an MLS sheet versus having them in the home with you in an entire walk-around square. They can't get that much information on the sheet. So ideally, you want to turn all of your marketing into full marketing, contact the marketing to do its piece where it pulls the prospect in, and then you get to do your piece of the sales and adequately sell the product.

I hope you enjoyed this content about the difference between full and push marketing. Now today's example featured our windows. However, you can take this concept back to all of your marketing in your agent; it would be better to sit down and look at the material you have on hand, what you're using currently as marketing and then ask yourself, is this a piece of marketing or is this a push marketing.

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