We always provide tips and tricks for new and existing agents wanting to master their prospecting game. However, today we want to discuss a big pitfall in real estate. And honestly, it's one of the most significant pitfalls agents fall into. Not only do new agents fall into this pitfall, but I've seen agents existing for years that have also fallen into this pitfall. The pitfall needs to be appropriately prioritizing tasks.
When there are listings on the table as an agent, when you're prospecting, and you suddenly get many listings, you need to keep your priorities in order. So what do I mean by this? First, save your preferences in order as you begin to get more and more listings. You have to remember what brought you to the point of obtaining those listings. It was your prospecting. Yes, when you start getting listings, you still need to prioritize your prospecting ahead of your service, saying your prospecting always needs to be treated like a business appointment as you would go to a new listing appointment or closing for a sale. It would help if you weren't skipping on yourself for your prospecting dates and scheduled activities.
Over the years, we have trained countless agents and have experienced watching this happen firsthand. In almost the same way, every time an agent comes on board, We teach them how to prospect appropriately. They get super excited, and they get their schedule concrete.

Next thing you know, they're on a streak, they're going every day hitting those doors just like they plan to, and then they start winning the listing start coming in. And next thing you know, they start skipping their prospecting. Suddenly they have to go to an inspection appointment, or they have a feature sheet, something they've got to do all these things associated with servicing their listings, somehow bumping their prospecting right off their page.

And next thing you know, they're not prospecting at all. And why this is such a great pitfall is if you are to do this, that listing that you have that you're prioritizing will sell. And then, guess what? You're not going to have any new leads in your pipeline.

So it would help if you continued prospecting even when you get your listings. Prospecting should always come before servicing. Your clients will still get 100% Great service from you, but you want to do it after you prospect. You have enough time in your day, when you organize your day correctly, to do your prospecting and service your listings in the afternoons.