What is a call to action? The official definition is that it is a “stimulus to do something with the aim to solve a problem.” Examples of calls to action you have likely seen somewhere before are “Contact me” or “Learn more.” You’ll want your material to inspire homeowners to connect with you. Your material shows them they’d benefit from contacting you. You’re providing value. For example, you can encourage them to call you for a free, no-obligation home valuation consultation and include your contact information on the materials. Even if they aren’t planning on selling anytime soon, many people consider it valuable to know this information. They might reach out to find out how much their home is worth. When they do, it means at some point they might consider selling and you’ve just gained that connection.